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All Journal KOLONI International Journal of Review Management Business and Entrepreneurship
Khadizah, Nurul Ulfa
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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KETERSEDIAAN UANG SEBAGAI PEMODERASI GAYA HIDUP KONSUMTIF TERHADAP PERILAKU KONSUMTIF MINUMAN KOPI KEKINIAN PADA GENERASI MILENI Sienatra, Krismi Budi; Khadizah, Nurul Ulfa
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.294

Abstract

Consumption of coffee, especially contemporary coffee, has now become a habit carried out by young people, especially those called the millennial generation. Coffee consumption is a lifestyle for them and they do not hesitate to set aside a budget to buy coffee. This study examines the consumptive lifestyle on consumptive behavior with the availability of money as a moderating variable that tests whether it strengthens or weakens the relationship. The study was conducted in the city of Balikpapan with samples in this study being individuals aged 19-30 years who consumed coffee in 1 week at least 3 times with a final selection of 390 people. The study was tested with multiple regression to test the independent variable, namely consumptive lifestyle, and the dependent variable, namely consumptive behavior with the moderating variable of money availability. The results showed that the consumptive lifestyle had a significant effect on consumptive behavior and the availability of money moderated strengthening the relationship between consumptive lifestyles and consumptive behavior. Kata kunci: consumptive lifestyle, consumptive behavior, availability of money
Analysis of The Influence of Retail Mix on Purchase Decision: A Study on Balikpapan Vega Milenial Building Store Khadizah, Nurul Ulfa
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i1.3192

Abstract

The contribution of the construction sector in Balikpapan City to the city's GRDP every year there is an increase because one city / regency in East Kalimantan is predicted to become the new State Capital. Vega Milenial Balikpapan store is a business store engaged in retailing building materials, power tools, and engineering tools which was established in 2020. The purpose of this research is to analyze the effect of the product on price, promotion, location, people, and physical evidence on purchase decisions in the Vega Milenial Balikpapan building store with variables product (X1), price (X2), promotion (X3), location (X4), people (X5), and physical evidence (X6) on purchase decision (Y). This research is quantitative with the population of customers of Vega Millenial Building Store from July 2021 to March 2022. The sample of this research is 135 samples who have purchased products at the Vega Milenial Building Shop. Data collection method of this research uses questionnaire and the technique of this research is Multiple Linear Regression by being using SPSS software. The result of this research product, price, and promotion does not affect significant on Vega Milenial store purchase decision. Location, people, and physical evidence does affect significantly on Vega Milenial Building Store purchase decision.
Co-Authors Krismi Budi Sienatra