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Husen, Siti Amilia
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Civil Engineering, Building, Construction & Architecture Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH SOSIAL MEDIA MARKETING TIKTOK DAN FOOD QUALITY TERHADAP TRUST PADA SOSIS KANZLER DI ITSKes ICMe JOMBANG Mahendri, Wisnu; Husen, Siti Amilia
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.366

Abstract

The purpose of this research is to analyze social impression marketing media on tiktok and food quality for trust of kanzler sausage in ITSKes ICMe Jombang. The technique to analyze data is using the linear regression formula. Collection of the data in this research is by spreading the questionnaire online through google form to college students from ITSKes ICMe who are using a tik tok app. Hypothetical test using statistic SPSS 26. The results showed that : 1) Social media marketing had an effect but not significant to trust, and indicating that 2) Food quality is affected and significant to build consumer trust.  Keywords: Sosial Media Marketing, Food Quality, Trust
Co-Authors Mahendri, Wisnu