Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Nadia Sun Sanjayani
Unknown Affiliation
Religion Humanities Education Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DINAMIKA TANDA DALAM REBRANDING TIKTOK : ANALISIS SEMIOTIKA ROLAND BARTHES PADA EVOLUSI LOGO MUSIK Nurhafiza Yusro; Nadia Sun Sanjayani
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the evolution of the TikTok music logo using Roland Barthes' semiotic analysis to understand the dynamics of signs in the platform's rebranding process. Using a qualitative approach, this study analyses primary data in the form of three versions of the TikTok music logo (2016-2018, 2019-2021, 2022-present) and secondary data from official TikTok documentation, media reviews, and user responses. The results show that the evolution of the TikTok music logo represents three phases of meaning transformation: from a simple initial identity (2016-2018), to a more dynamic transition phase (2019-2021), to a sophisticated minimalist design (2022-present). Semiotics analysis reveals a shift in meaning from the level of denotation (physical change of the logo), connotation (transformation of the platform's identity), to myth (TikTok as a pioneer of digital innovation). The study also found that visual changes correlate positively with a 45% increase in brand trust among Gen Z users.
Co-Authors Nurhafiza Yusro