Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Nurhafiza Yusro
Unknown Affiliation
Religion Humanities Education Mathematics Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRUKTUR DAN FUNGSI WACANA DALAM IKLAN BERBAHASA JERMAN : PENDEKATAN ANALISIS WACANA KRITIS Herlina Jasa Putri Harahap; Regina Amelia; Gracia Togatorop; Nurhafiza Yusro; Nadia Sun Jayani Sagala
Jurnal Ilmu Pendidikan dan Kearifan Lokal Vol. 5 No. 2 (2025): APRIL
Publisher : CV. ADIBA ASIHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the structure and function of discourse in German-language advertisements using a Critical Discourse Analysis (CDA) approach. The research aims to identify how linguistic elements and persuasive strategies are employed to construct meaning and influence the audience. A qualitative method is applied, utilizing textual analysis based on Fairclough’s model, which includes textual analysis, discourse practice, and social practice. The findings reveal that German-language advertisements not only rely on linguistic aspects but also reflect specific ideologies that shape consumer perceptions. The discourse structure in these advertisements employs persuasive strategies such as metaphor, euphemism, and intertextuality to enhance product appeal and establish a connection with the target market.
DINAMIKA TANDA DALAM REBRANDING TIKTOK : ANALISIS SEMIOTIKA ROLAND BARTHES PADA EVOLUSI LOGO MUSIK Nurhafiza Yusro; Nadia Sun Sanjayani
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the evolution of the TikTok music logo using Roland Barthes' semiotic analysis to understand the dynamics of signs in the platform's rebranding process. Using a qualitative approach, this study analyses primary data in the form of three versions of the TikTok music logo (2016-2018, 2019-2021, 2022-present) and secondary data from official TikTok documentation, media reviews, and user responses. The results show that the evolution of the TikTok music logo represents three phases of meaning transformation: from a simple initial identity (2016-2018), to a more dynamic transition phase (2019-2021), to a sophisticated minimalist design (2022-present). Semiotics analysis reveals a shift in meaning from the level of denotation (physical change of the logo), connotation (transformation of the platform's identity), to myth (TikTok as a pioneer of digital innovation). The study also found that visual changes correlate positively with a 45% increase in brand trust among Gen Z users.
Co-Authors Gracia Togatorop Herlina Jasa Putri Harahap Nadia Sun Jayani Sagala Nadia Sun Sanjayani Regina Amelia