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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Journal of Management and Digital Business
Marbun, Zipora
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pembuatan Data Pelanggan Menggunakan Aplikasi Edobi Pada UMKM “Jojo Laundry” Yosefina, Novi; Octaviani, Octaviani; Tobing, Yopetrus; Monica, Santa; Marbun, Zipora; Sitompul, Grace Orlyn
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 2 (2025): Abdira, April
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i2.597

Abstract

This research aims to support Jojo Laundry, a micro, small, and medium enterprise (MSME) located in Parongpong, West Java, in transitioning to digital systems by implementing the Edobi application for recording customer data and transactions. The implementation process involved several stages, including interviews with the business owner, training sessions on how to use the application, inputting customer data, and evaluating the system’s effectiveness. The findings indicate that the use of Edobi significantly improves the efficiency of daily transaction recording and customer management. Information becomes more organized, easily accessible, and protected from the risk of data loss. Although the business owner needs time to fully adapt to the new technology, the initial impact has been positive. Digitalisation is expected to contribute to the long-term growth and competitiveness of Jojo Laundry. It is recommended to provide ongoing assistance and expand digital education to other MSMEs through seminars or workshops.
Peran fitur virtual try-on dan ulasan pelanggan online dalam meningkatkan niat beli konsumen: Studi pada produk lipstik Maybelline di Shopee Marbun, Zipora; Purba, Heddry; Hutabarat, Francis
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2887

Abstract

This study examines the influence of the virtual try-on feature framed within the Unified Theory of Acceptance and Use of Technology (UTAUT) and online customer reviews on consumers' purchase intention toward Maybelline lipstick on Shopee. A quantitative approach was employed, with data collected from 114 active Shopee users in Parongpong District, West Bandung Regency. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that effort expectancy, performance expectancy, and online customer reviews have a positive and significant influence on purchase intention in the context of using the virtual try-on feature on the Shopee platform. Of the three variables examined, online customer reviews were identified as the dominant factor influencing consumers' purchase intention. These findings indicate that integrating augmented reality technology via the virtual try-on feature, supported by a credible customer review system, can reduce consumer uncertainty and enhance consumer confidence when purchasing cosmetic products online. This study provides practical implications for e-commerce platforms and cosmetic companies, particularly in optimizing interactive digital features and strengthening customer review management systems as strategies to enhance consumers' purchase intention in online marketplaces.
Co-Authors Francis Hutabarat Heddry Purba Monica, Santa Octaviani Octaviani Tobing, Yopetrus Yosefina, Novi