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Inovasi Pengemasan Produk UMKM Dalam Meningkatkan Nilai Jual Di Pasar Digital Solihudin, Dodi; Prihantono, Willy; Putri Nindya, Nazwa; Fazari Hidayat, Nizar
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 : Maret (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The Micro, Small, and Medium Enterprises (MSMEs) in the Tarikolot Subdistrict play a significant role in the local economy, yet they often face challenges in marketing and accounting management. A lack of knowledge and skills in these two areas results in limited market reach and ineffective financial management, which ultimately hinders business growth. The main issues faced by MSME actors include a lack of understanding of effective marketing strategies and insufficient basic accounting knowledge necessary for managing business finances. This leads to difficulties in promoting products and an inability to prepare simple financial reports. This training program aims to offer practical solutions by providing training focused on digital promotion strategies and easy-to-apply basic accounting practices for MSME actors. The methods employed include workshops, hands-on simulations, and intensive mentoring. The objective of this program is to improve MSME actors' skills in marketing their products effectively and managing their business finances using basic accounting principles. As a result, they are expected to increase their competitiveness and business sustainability. This training is expected to enhance the participants’ abilities to develop more structured marketing strategies and to understand and apply fundamental accounting in their daily operations. The outcomes will be measured by increased sales and improved financial reports of the participants. environments.
PKM: Kewirausahaan Digital Untuk Karang Taruna Desa Kedawung Dikananda, Fatihanursari; Ali, Irfan; Fazari Hidayat, Nizar; Fahreza, Rheznandya
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The The rapid development of digital technology has opened new opportunities in the entrepreneurial field, especially among the youth. This study, titled “Digital Entrepreneurship for the Karang Taruna of Desa Kedawung,” is designed to identify existing digital potentials and to develop an innovative digital entrepreneurship model aimed at empowering Karang Taruna members by generating job opportunities and enhancing the welfare of the local community. The study employs a mixed-method approach by integrating both qualitative and quantitative methods to analyze the barriers, potentials, and optimal strategies in harnessing digital technology as an economic empowerment tool. The research methodology includes field surveys, in-depth interviews with business practitioners and community leaders, and a comprehensive literature review from various relevant sources. The findings indicate that the digital divide and insufficient training are the primary obstacles to effective digital entrepreneurship implementation. In response, an intensive mentoring program combined with digital literacy training emerges as an effective solution to overcome these challenges. This program not only improves technical skills related to digital platforms but also enhances managerial competencies and entrepreneurial creativity. Furthermore, strategic partnerships with industry players and local academics are expected to foster a sustainable business ecosystem. The implications of this research are significant, as it provides a replicable model for digital entrepreneurship development that can be adapted to similar rural contexts. Active involvement from both governmental and private sectors is crucial to support the program’s sustainability through funding, infrastructure development, and market access. Consequently, this study contributes not only to local economic development but also to reducing youth unemployment, raising community welfare, and accelerating digital transformation in rural areas.