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All Journal AMMA : Jurnal Pengabdian Masyarakat
Alfian Nur Rahmat , Muhammad
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Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Optimalisasi Branding Dan Packaging Produk UMKM Untuk Peningkatan Daya Saing Di E-Commerce Suarna, Nana; Dienwati Nuris, Nisa; Ibnu Abas, Mohamad; Alfian Nur Rahmat , Muhammad
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economy but often face obstacles in increasing product value, especially within the e-commerce ecosystem. This Community Partnership Program aims to optimize branding and packaging for partner MSME products to be more competitive and attractive in the digital market. The implementation methods include analyzing the condition of the MSMEs, providing intensive training on effective branding strategies and attractive as well as functional packaging design, followed by implementation assistance on e-commerce platforms. The expected outcomes of this activity are an enhanced brand image, improved visual appeal of products, as well as increased selling value and expanded online market reach for the partner MSMEs.
Co-Authors Dienwati Nuris, Nisa Ibnu Abas, Mohamad Suarna, Nana