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Pemanfaatan MATLAB Untuk Optimalisasi Penelitian Teknik Dan Sains Bagi Dosen Kopertip Indonesia Hamonangan, Ryan; Hayati, Umi; Luthfi, Achmad; Haekal Susanto, Ahmad
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 : Mei (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Optimizing the use of MATLAB in engineering and science research is an important aspect for lecturers in improving the efficiency and effectiveness of data analysis and numerical modeling. MATLAB is a numerical computing-based software that has various functions in data processing, numerical analysis, and simulation of complex systems. This study aims to evaluate the level of utilization of MATLAB by Kopertip Indonesia lecturers and identify the challenges faced in its implementation. The methods used in this study include surveys and interviews with lecturers who have used MATLAB in their research. The results show that most lecturers understand the potential of MATLAB in improving the accuracy of their research, but there are obstacles such as lack of training, license limitations, and complexity in advanced programming. Therefore, continuous training and the provision of adequate resources are needed to optimize the utilization of MATLAB. With the increased use of MATLAB in engineering and science research, it is expected to improve the quality of academic research and scientific publications produced by Kopertip Indonesia lecturers.
Peningkatan Kemampuan Bahasa Inggris Siswa SMK Melalui Pendekatan Komunikatif Dan Praktis Narasati, Riri; Kurniawan, Rudi; Aditia; Haekal Susanto, Ahmad
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The agricultural sector in villages has great potential to produce high-quality products but still faces challenges in marketing. One major issue is the limited knowledge and skills of farmers in utilizing social media as a promotional tool. Through this community service program, training and mentoring were provided to farmers and agricultural entrepreneurs to enhance their understanding of digital marketing. Activities included the creation and management of business social media accounts, training in creating engaging promotional content (photos, videos, and copywriting), and branding and packaging strategies. The program showed significant improvements in farmers' abilities to market their products independently through platforms such as Instagram, Facebook, and WhatsApp Business. Farmers who previously relied solely on middlemen have now started to sell directly to consumers online. Some partners also reported increased sales and social media engagement. Additionally, the formation of a digital farmer community strengthened promotional networks and experience sharing among agricultural players. This program not only encouraged independent marketing but also enhanced the competitiveness of local agricultural products in broader markets. The program's sustainability is strongly recommended through follow-up mentoring, paid advertising training, and improved digital infrastructure in rural areas. Thus, using social media as a promotional tool becomes not just a short-term solution but a sustainable strategy to drive rural digital economic growth.