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All Journal AMMA : Jurnal Pengabdian Masyarakat
Rai Fatkaozi, Ahmad
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Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Pemanfaatan E-Commerce Dan AI Dalam Meningkatkan Penjualan Digital UMKM Hayati, Umi; Martanto; Rai Fatkaozi, Ahmad; Ayu Febrian Lesmana, Alfira
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 : Mei (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Micro, Small and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. However, the main challenge faced is the low adoption of digital technology in marketing and business operations. This study aims to analyze the empowerment of MSMEs through the use of e-commerce and artificial intelligence (AI) in increasing digital sales. The research method used is literature study and secondary data analysis from various trusted sources. The results show that the adoption of e-commerce allows MSMEs to expand market reach, improve operational efficiency, and increase interaction with customers. Meanwhile, the application of AI in MSME businesses can improve customer experience through service personalization, business process automation, and more accurate data analysis for decision-making. Although the utilization of these technologies has many benefits, challenges such as limited digital literacy, technological infrastructure, and access to capital are still the main obstacles for MSMEs in adopting e-commerce and AI optimally. Therefore, support is needed from various parties, including the government, academia, and the private sector to provide training and assistance in the implementation of digital technology for MSMEs. Thus, MSMEs can improve their competitiveness and contribute more to national economic growth.
Pelatihan Video Editing Sebagai Sarana Kreativitas Dan Peningkatan Ekonomi Digital Masyarakat Kurniawan, Rudi; Hamonangan, Ryan; Muhaimin, Ahmad; Rai Fatkaozi, Ahmad
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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In today’s digital era, video editing skills have become essential competencies to support creativity and open up economic opportunities, especially for grassroots communities. This community service program aims to empower the public through video editing training as a means of creative development and enhancing participation in the digital economy. The training focuses on the introduction of popular editing software, basic cutting techniques, transitions, adding visual and audio effects, and creating content for social media and small business promotion. Through hands-on practice, participants are trained to independently produce creative videos and are encouraged to understand monetization opportunities through platforms such as YouTube, TikTok, or freelance services like Fiverr and Upwork. The training resulted in significant improvements in participants' technical skills and increased confidence in creating digital content. Some participants have even started new economic activities based on their newly acquired editing skills. The program also encouraged the formation of a digital creative community as a platform for sharing experiences, job opportunities, and collaborative content projects. Additionally, program sustainability is supported through post-training mentoring and self-learning materials. Overall, this training presents a practical solution for communities to enhance their competitiveness in the ever-growing creative and digital economy sector.
Co-Authors Ayu Febrian Lesmana, Alfira Hamonangan, Ryan Hayati, Umi Martanto Muhaimin, Ahmad Rudi Kurniawan