Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Sujana, Ilham Alif
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada E – Commerce Tiktok Shop (Studi Pada Mahasiswa Universitas Islam Malang) Sujana, Ilham Alif; Rizal, Mohammad; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to test and explain the influence of price promotion and product quality on purchasing decisions. This study uses a quantitative approach which uses the maholtra formula to detemine the sample because the population is still not known for sure, seeing from the results of the maholtra dormula calculation the sample size is 80.This study uses a testing tool called spss. the test results on spss show that the t-test of the price promotion and product quality variables shows a value smaller than 0.05 so that it can be concluded that the price promotion and product quality variables have an effect on purchasing decisions and vice versa the f test also shows the same results of the price, promotion and product quality variables simultaneously affect purchasing decisions. Keywords : Price, Promotion, Product Quality, Purchasing Decisions.
Co-Authors Fahrurrozi Rahman Mohammad Rizal, Mohammad