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Hanim, Fadia
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Economics, Econometrics & Finance

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Pengaruh Literasi Digital, Self Efficacy, Dan Motivasi Terhadap Minat Berwirausaha Generasi Z (Studi Pada Mahasiswa FEB UNISMA) Hanim, Fadia; Mahsuni, Abdul Wahid; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine whether digital literacy, self-efficacy, and motivation influence the entrepreneurial interest of Generation Z students at the Faculty of Economics and Business (FEB), Universitas Islam Malang. The research employs a quantitative approach using multiple linear regression analysis. Data were collected through a questionnaire with a sample of 95 respondents. The results show that, simultaneously, digital literacy, self-efficacy, and motivation influence the entrepreneurial interest of Generation Z. However, partially, only digital literacy and self-efficacy have a significant influence, while motivation does not significantly affect entrepreneurial interest. These findings emphasiZe the importance of strengthening digital literacy and self-efficacy in enhancing entrepreneurial interest among Generation Z students at FEB Unisma. Keywords: Digital Literacy, Self-Efficacy, Motivation, Entrepreneurial Interest
Co-Authors Satria Putra Utama