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Wahyuningtyas, Ratna Tri
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Economics, Econometrics & Finance

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Pengaruh Work Life Balance, Motivasi dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Perusahaan Perbankan Kota Malang Zakiyah, Amany; Malikah, Anik; Wahyuningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Acquiring, developing, and retaining top talent is essential for banking firms. Workers who are considered quality are able to get the job done well. Focusing on work-life balance, motivation, and the work environment may greatly enhance employee wellbeing, which in turn leads to high performance. Finding out how factors like work-life balance, intrinsic motivation, and the physical workplace affect productivity in the banking industry is the primary goal of this study. Quantitative methodologies are used in this study in conjunction with explanatory research. A total of eighty-seven people from Bank BSI and BTN Syariah participated in the survey. A questionnaire was used to gather data, which was then analyzed using SPSS 30 software. According to the findings, 1) Work-life balance significantly impacts employee productivity. 2) Employee performance is greatly impacted by motivation. Thirdly, workers' output is greatly affected by their workplace. Keywords: Work Life Balance, Motivation, Work Emvironment, Employee Performance 
Pengaruh Social Media Marketing, Content Creator, Dan Brand Awareness Terhadap Keputusan Pembelian Di Selak Kopi (Studi Kasus Generasi Z) Liwa, Shochibul; Wahono, Budi; Wahyuningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract With an emphasis on Generation Z, this study attempts to examine how TikTok Social media marketing, Content creators, and Brand awareness affect consumers' decisions to buy at Selak Kopi.  The study uses a survey-based quantitative methodology.  Questionnaires were given to Selak Kopi's Generation Z customers in order to gather data.  Multiple linear regression was used to examine the connection between independent and dependent variables in the data.  The findings show that Brand awareness, Content creators, and TikTok Social media marketing have a big impact on consumers' decisions to buy.  These results demonstrate that TikTok and the role of Content creators in digital marketing strategies can increase Brand awareness and influence Generation Z's purchasing decisions. Keywords: Social media marketing, TikTok, Content creator, Brand awareness, Purchasing Decisions, Generation Z
Co-Authors Anik Malikah Liwa, Shochibul Zakiyah, Amany