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Mutiara, Fatiah
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Economics, Econometrics & Finance

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Pengaruh Kualitas Produk dan Promosi terhadap Minat Beli Perumahan Kenten Resort Palembang Mutiara, Fatiah; Megawati, Megawati
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4626

Abstract

Determinants of Buying Interest Factors are Product Quality, Brand, Price, and Promotion. This study aims to test whether product quality, brand, price, and promotion have a mutual effect on buying interest in Kenten Resort Palembang housing. Using causal quantitative methods and with a sample of 144 respondents. The data analysis method used no-probability sampling, as well as multiple regression with the SPSS ver- sion 26 statistical test tool. Based on the results of the study, it was shown that the vari- ables of Product Quality, Brand, Price, and Promotion had a significant and positive ef- fect on Buying Interest for Kenten Resort Palembang Housing
Co-Authors Megawati -