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Husin, Nancy Adelia
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Economics, Econometrics & Finance

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SWEETENS "DESSERT TO SWEETEN UP YOUR DAY" IMPLEMENTASI USAHA MINUMAN DI KOTA PALEMBANG Husin, Nancy Adelia; Havandhi, Selvie; Candra, Valencia Lovilya; Pramuditha, Charisma Ayu
Publikasi Riset Mahasiswa Manajemen Vol 5 No 2 (2024): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v5i2.7800

Abstract

Abstrak : Sweetens merupakan dessert drink yang berbahan dasar buah-buahan. Sweetens memiliki 4 varian yaituMango sago, strawberry sago, avocado milk cheese dan milky choco sago. Lokasi Sweetens bertepatan di Jalan KHAzhari , 10 Ulu, Palembang. Promosi yang dilakukan Sweetens adalah dengan aktif menggunakan media sosial,mengikuti trend makanan sehat, endorsement pada influencer dipalembang dan mengeluarkan paket hampers disetiap hari besar Indonesia. Berdasarkan aspek kinerja usaha, Sweetens dianggap mampu bersaing dan terusberkembang dimasa yang akan datangKata Kunci : Analisis KinerjaAbstrack: Sweetens is a dessert drink made from fruit. Sweetens has 4 variants, namely Mango sago, strawberrysago, avocado milk cheese and milky choco sago. Sweetens' location coincides with Jalan KH Azhari, 10 Ulu,Palembang. The promotion carried out by Sweetens is by actively using social media, following healthy food trends,endorsing influencers in Palembang and issuing hamper packages on every major Indonesian holiday. Based onaspects of business performance, Sweetens is considered capable of competing and continuing to develop in thefutureKeyword: Performance Analysis
Co-Authors Candra, Valencia Lovilya Charisma Ayu Pramuditha Havandhi, Selvie