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All Journal Greenation International Journal of Economics and Accounting
Yudatama, Akbar
Unknown Affiliation
Economics, Econometrics & Finance

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The Effect of Product Quality, Service Quality and Promotion on Customer Satisfaction Nugraha, Muhammad Hadi Maulidin; Yudatama, Akbar
Greenation International Journal of Economics and Accounting Vol. 3 No. 1 (2025): Greenation International Journal of Economics and Accounting (March - May 2025)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i1.338

Abstract

This research aims to determine whether there is an influence of the independent variables, namely product quality (X1), service quality (X2), and promotion (X3) on the dependent variable, namely customer satisfaction (Y). The population in this study were customers of Kopi Dari Hati Petrocafe, Penukal Abab Lematang Ilir Regency, South Sumatra. The data source obtained by the research was through distributing questionnaires and secondary data. This questionnaire was distributed to 130 people as research samples. The analytical tool used to process this research data is SPSS version 25. The results of this research show that product quality, service quality and promotion have a significant effect on customer satisfaction of Kopi Dari Hati Petrocafe, Penukal Abab Lematang Ilir Regency, South Sumatra.
Co-Authors Nugraha, Muhammad Hadi Maulidin