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Revisit intention ke gunung Bromo: Menguji peran destination image dan destination personality melalui mediasi place attachment Akhrani, Lusy Asa; Mehdiviky, Muh. Mughny; Wulansari, Aryanti; Banjarnahor, Reinhard Alex Sandro; Sasmitha, Alivia Arkana; Susanto, Amin Heri
Persona:Jurnal Psikologi Indonesia Vol 13 No 2 (2024): Desember
Publisher : Faculty of Psychology Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/persona.v13i2.12042

Abstract

Tourists are drawn to return to Mount Bromo by their memories and experiences while visiting. Because of its many unique qualities, Bromo is fascinating to explore in relation to revisiting intention through the lens of destination image, destination Personality, and place attachment. Through destination Personality, destination image, and place connection, the study aims to explore the determinants influencing revisit intention. Purposive sampling was utilized to successfully gather 553 respondents, subject to the condition that domestic tourists are at least eighteen years old and have visited Bromo at least three times. Path analysis was used in the research analysis, and the (α=0,938), destination image (α=0,89), Place Attachment Index (α=0,928), and revisit intention scale (α=0,97) were used for measurement. The study's findings point to a relationship between place attachment, destination Personality, and destination image that directly and indirectly influences domestic travellers' revisit intention to Mount Bromo. The growth and administration of Mount Bromo can benefit from the study's contribution. The manager's job is crucial if you want visitors who have already been to express interest in returning.
The Appeal of Mount Bromo Tourism : Reviewing The Role of Destination Personality on Destination Image Mehdiviky, Muh. Mughny; Akhrani, Lusy Asa
Journal of Indonesian Tourism and Development Studies Vol. 12 No. 2 (2024)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2024.012.02.03

Abstract

The likelihood of an individual leaving home is influenced by their motivation to travel The human desire to change one’s environment serves as a driving force for travel, while the attractiveness of a destination functions as a pull factor that encourages visitation. However, an increasing tendency among destination managers is to focus primarily on physical appearance and facilities, which can result in destinations appearing similar and lacking distinctive characteristics. This study aims to investigate the role of destination personality and its five trait dimensions—excitement, sincerity, sophistication, competence, and ruggedness—in shaping the destination image of Mount Bromo using a quantitative approach. A total of 224 respondents were selected through purposive sampling, with eligibility criteria requiring participants to be at least 17 years old and to have visited Mount Bromo at least twice. Data collected using the Destination Personality Scale were analyzed through multiple linear regression analysis. The results indicate that the five destination personality traits simultaneously influence destination image. Partially, the traits of excitement, sophistication, and ruggedness have a significant role in shaping destination image, while sincerity and competence do not exhibit significant partial effects. These findings provide practical insights for the development and management of Mount Bromo as a tourist destination