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Pengaruh Lokasi Terhadap Kepuasan Pelanggan Pada PT. Hanggar Tala’salapang di Kota Makassar Muhajir Paga; St Hatidja
Journal of Management and Social Sciences Vol. 1 No. 2 (2022): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i1.179

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lokasi terhadap kepuasan pelanggan pada PT Hanggar Tala’salapang di kota Makassar. Penelitian ini merupakan penelitian kuantitatif dengan teknik analisis statistik. Penelitian dilaksanakan mulai bulan Juni 2022 sampai dengan bulan Agustus 2022. Hasil penelitian menunjukkan bahwa lokasi berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada PT Hanggar Tala’salapang di kota Makassar.
Strategic Management of Human Resources in Improving Employee Performance: A Case Study on Local Micro-Enterprises Akhmad Syarifuddin; Surianti Surianti; Muhajir Paga; Andi Nursan Adil
Bata Ilyas Educational Management Review Vol. 6 No. 1.1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.1.4205

Abstract

This study aims to analyze the implementation of strategic human resource management (SHRM) in enhancing employee performance within local micro-enterprises. Using a qualitative descriptive method, data were gathered through semi-structured interviews, direct observations, and extensive documentation across selected micro-enterprises in South Sulawesi, Indonesia. The findings indicate that key SHRM practices—specifically targeted training programs, clear performance appraisal systems, non-financial incentives, and transformational leadership behavior—significantly improve employee motivation, organizational citizenship behavior, and overall productivity. However, limited operational budgets, informal organizational structures, and managerial skill gaps remain primary constraints. The study concludes that tailored, low-cost SHRM practices enable micro-enterprises to maximize workforce capacity and gain sustained competitive advantages despite severe financial limitations.