Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Agribest
Pratama, Caesariano Afrilio
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Of Marketing Mix On Marketing Performance In Tye Coffe House Surabaya Pratama, Caesariano Afrilio; Widayanti, Sri; Fitriana, Nisa Hafi Idhoh
Jurnal Agribest Vol. 8 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/agribest.v8i2.2045

Abstract

Tye Coffee House is a contemporary coffee shop that offers a variety of high quality coffee and non-coffee drinks. As the number of coffee shops in Surabaya increases nowadays. Tye Coffee House implements various marketing mixes so that sales can survive in an increasingly competitive market. The aim of this research is to describe the 7P marketing components that have been implemented by Tye Coffee House, analyze the marketing mix and marketing performance on consumer perceptions at Tye Coffee House Surabaya, analyze the influence of the marketing mix and marketing performance at Tye Coffee House Surabaya. The method in this research uses descriptive analysis and the WarpPLS 8.0 analysis tool with 50 Tye Coffe House Surabaya consumer respondents. The results of the research show that the 7P marketing mix components carried out by Tye Coffee House are considered good by the majority of consumers and in testing the 7P marketing mix on Tye Coffee House's marketing performance it was found that there were 6 marketing mix components in this study that had a significant effect on the acceptance of the research hypothesis and one mix component other marketers rejected their research hypothesis.
Co-Authors Idhoh Fitriana, Nisa Hafi Sri Widayanti