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All Journal Jurnal Mahasiswa Entrepreneur
Waskitha, M. Ghariez Aji
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH SALES PROMOTION DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG YANG DIMEDIASI KEPUASAN KONSUMEN PADA DEALE YAMAHA SURYA INTI PUTRA ASEMBAGUS SITUBONDO Waskitha, M. Ghariez Aji; Hamdun, Edy Kusnadi; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i4.3482

Abstract

The aim of the study is to determine the effect of sales promotion and service quality on repurchase intention mediated by consumer satisfaction at the AsembagusSitubondo Yamaha Surya Inti Putra Dealer. The sampling technique used in this study was simple random sampling with the Slovin formula with a tolerable error rate of 10% for 96 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Sales promotion has a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on consumer satisfaction, sales promotion has a positive and significant effect on repurchase intention, service quality has a positive and significant effect on repurchase intention, consumer satisfaction has a positive and significant effect on repurchase intention, sales promotion has a positive and significant effect on repurchase intention through consumer satisfaction, service quality has a positive and significant effect on repurchase intention through consumer satisfaction
Co-Authors Ediyanto hamdun, Edy kusnadi