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STRATEGI PENGEMBANGAN USAHATANI JAGUNG MANIS DI KECAMATAN PURWOHARJO KABUPATEN BANYUWANGI Putra, Ade Pradana; Prayuginingsih, Henik; Ridho, Atkok Ainur
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4172

Abstract

Sweet corn (Zea mays saccharata Sturt) is a food crop that is in demand by the public because it has a sweeter taste than ordinary corn, has high economic value and has a faster harvest time. In this case, the objectives of this research are (1) farming business development strategies in Purwoharjo District. This research uses descriptive and quantitative methods. The research sample consisted of 40 farmers. Data were analyzed using (1) SWOT analysis. The research results show that (1) the strategy for developing sweet corn farming is Strengths - Opportunity (S-O) including (1) optimizing the existing workforce to improve sweet corn farming (2) With facilities and Infrastructure that is not yet supported should be further improved to make things easier for farmers