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All Journal Journal of Innovative and Creativity International Journal of Graphic Design
Agustin, Mutiara
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Arts Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Role of Graphic Design in Sustainable Marketing Amidst Digital Transformation: A Systematic Literature Review Salsabila, Sabrina; Fhatih, Muhammad; Agustin, Mutiara; Mufid, Muhammad Kanda; Chairunnisa, Adelia
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2755

Abstract

The evolution of digital technology has significantly transformed marketing paradigms, emphasizing the importance of sustainability in business strategies. In this context, graphic design plays a critical role in conveying sustainability messages visually, resonating with increasingly environmentally conscious consumers. However, the fragmented understanding of graphic design's role in sustainable marketing within the broader ecosystem of digital transformation necessitates systematic exploration. This research aims to systematically evaluate the role of graphic design in supporting sustainable marketing strategies amidst digital transformation. Using a Systematic Literature Review (SLR) approach, the study analyzed 15 academic sources published between 2018 and 2024. The research focuses on identifying the most effective graphic design elements in communicating sustainability values, such as color schemes, typography, and eco-centric iconography, and their impact on consumer perceptions. The findings highlight that visual elements like green hues, minimalist typography, and nature-inspired icons significantly enhance brand equity and customer loyalty. Additionally, digital platforms, particularly social media, offer vast opportunities for disseminating visually impactful sustainability messages, fostering deeper consumer engagement. Despite these opportunities, challenges such as greenwashing and technological limitations remain critical barriers. The study concludes by proposing an integrated framework for leveraging graphic design to strengthen sustainable marketing strategies in the digital era. This research contributes to academic discourse by providing holistic insights into the intersection of graphic design, sustainability, and digital transformation. It also offers practical implications for businesses to enhance their communication strategies, ensuring authenticity and effectiveness in promoting sustainability values.
Kajian Metabolit Sekunder Batang Bajakah (Spatholobus Littorisalis Hassk.) dan Peran Kimia Medisinal dalam Pengembangan Obat Herbal Antikanker Payudara Serta Antioksidan Amin, Saeful; Agustina, Tasya; Agustin, Mutiara; Dewi, Sabrina Putriansyah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.178

Abstract

Tumbuhan Bajakah (Spatholobus littoralis Hassk.) merupakan salah satu tanaman yang berpotensi dikembangkan menjadi obat tradisional, dimana tanaman bajakah ini memiliki bioaktivitas sebagai penyembuh luka, antibakteri, antikanker dan antioksidan. Aktivitas tersebut disebabkan oleh kandungan kimia yang terdapat di dalam tanaman tersebut. Faktor lingkungan dapat berpengaruh terhadap metabolit sekunder yang terdapat dalam suatu tanaman. Penelitian ini bertujuan untuk mengetahui kandungan fitokimia (metabolit skunder) secara kualitatif yang terdapat didalam batang bajakah (Spatholobus littoralis Hassk.) Bangka Belitung dengan menggunakan skrining fitokimia. Skrining fitokimia yang dilakukan meliputi identifikasi alkaloid, fenol hidrokuinon/tanin, flavonoid, saponin dan steroid. Hasil skrining fitokimia menunjukkan hasil reaksi beberapa pereaksi uji bahwa ekstrak etanol batang bajakah mengandung golongan senyawa alkaloid, fenol hidrokuinon/tanin, dan flavonoid. Tetapi pada senyawa saponin dan steroid tidak ditemukan pada ekstrak batang bajakah Bangka Belitung. Pengujian ekstrak etanol batang bajakah menghasilkan senyawa aktif fenolik, alkaloid dan flavonoid. Sehingga batang bajakah (Spatholobus littoralis Hassk.) asal Bangka Belitung memiliki potensi bioaktivitas sebagai antikanker payudara dan antioksidan.
Co-Authors Agustina, Tasya Chairunnisa, Adelia Dewi, Sabrina Putriansyah Fhatih, Muhammad Mufid, Muhammad Kanda Saeful Amin, Saeful Salsabila, Sabrina