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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Ghina Saumalia
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Economics, Econometrics & Finance Environmental Science

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BEYOND GROWTH: HOW MORAL FAILURE AND TOXIC CULTURE TRIGGERED EFISHERY'S FRAUD Ghina Saumalia; Yusnaini, Yusnaini
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 5 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i5.12269

Abstract

Fraud in the startup ecosystem has become a growing concern, especially with the recent case of eFishery, which allegedly manipulated financial reports in a systematic manner. This study aims to examine the key factors contributing to fraud in startups by focusing on two critical aspects: weak individual morality and unethical organizational culture. The research employs a systematic literature review of 17 scientific articles indexed in Scopus and SINTA. The analysis reveals that both factors are interrelated and jointly foster conditions that enable fraudulent behavior. Low individual morality increases the likelihood of deviant financial decision-making, while a permissive organizational culture exacerbates the risk of fraud. The study highlights the importance of fostering ethical values and strengthening internal control systems to prevent fraud in startups, particularly those operating under high growth pressure. These findings are expected to serve as a reference for developing more accountable and integrity-driven governance in the startup environment.
DAMPAK STRATEGIC POSITIONING PADA KEPUTUSAN PEMBELIAN: OPTIMALISASI KUALITAS ATAU KOMPROMI BIAYA DI ERA DIGITAL? Ghina Saumalia; Melina Vaniatan; Naqiyyah Auryn Syahla Maladi; Deta Trinalti Oktavia
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 9 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i9.12720

Abstract

Strategic positioning is the determination of a company's position in the market to influence consumer purchasing decisions, either through optimizing product quality or compromising costs. This study aims to explore the impact of strategic positioning on consumer purchasing decisions in the digital era, focusing on the role of innovation, digital technology, and understanding consumer needs as key factors in achieving competitive advantage. The results of the study indicate that the right positioning strategy, such as emphasizing product quality or comparison with competitors, can shape positive consumer perceptions. However, excessive cost leadership strategies can damage brand image if not managed properly. This study provides insight for companies to balance quality and price in designing an effective positioning strategy.
Co-Authors Deta Trinalti Oktavia Melina Vaniatan Naqiyyah Auryn Syahla Maladi Yusnaini Yusnaini