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All Journal International Journal of Education, Social Studies, And Management (IJESSM) Neraca Manajemen, Akuntansi, dan Ekonomi
Rudiawan, Hendri
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Economics, Econometrics & Finance Education Environmental Science Other

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PENGARUH MAKRO EKONOMI DAN KINERJA KEUANGAN TERHADAP HARGA SAHAM PADA PT SEMEN BATURAJA TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2014-2024 Khoiriah, Rita; Rudiawan, Hendri
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 6 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i6.12320

Abstract

Harga saham memiliki nilai penting dan menjadi salah satu indikator keberhasilan bagi perusahaan. Nilai harga saham ini selalu mengalami fluktuasi dari waktu ke waktu. Besarnya harga saham dipengaruhi oleh interaksi permintaan dan penawaran antara pembeli dan penjual saham. Pergerakan harga saham di pasar modal cenderung berkaitan langsung dengan kinerja perusahaan. Penelitian ini bertujuan untuk menguji pengaruh makro ekonomi yang berupa suku bunga, inflasi, serta nilai tukar dan kinerja keuangan yang berupa Return On Equity (ROE), Return On Asset (ROA), Net Profit Margin (NPM) terhadap harga saham pada PT Semen Baturaja Tbk yang terdaftar di Bursa Efek Indonesia periode 2014-2024. Data yang digunakan dalam penelitian ini adalah data sekunder yang berasal dari laporan keuangan triwulan perusahaan yang dipublikasikan selama periode 2014-2024. Analisis data menggunakan regresi linear berganda. Hasil penelitian ini menunjukan secara simultan bahwa suku bunga, inflasi, nilai tukar, Return On Equity (ROE), Return On Asset (ROA), Net Profit Margin (NPM) berpengaruh signifikan terhadap harga saham pada PT Semen Baturaja Tbk yang terdaftar di Bursa Efek Indonesia periode 2014-2024. Sedangkan secara parsial Return On Equity (ROE), Return On Asset (ROA),dan Net Profit Margin (NPM) berpengaruh signifikan terhadap harga saham, Sedangkan suku bunga dan nilai tukar berpengaruh negatif signifikan terhadap harga saham, dan inflasi tidak berpengaruh signifikan terhadap harga saham pada PT Semen Baturaja Tbk yang terdaftar di Bursa Efek Indonesia periode 2014-2024.
Green Marketing Study Analysis in Comprehensive Business Strategy Rudiawan, Hendri; Kespandiar, Tengku; Bakti, Surya; Elizabeth, Elizabeth; Putra, Halim Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.969

Abstract

A green marketing business strategy is a marketing approach that integrates environmental concerns into all aspects of a business, such as product, pricing, promotion, and distribution. It offers environmentally friendly products or services to build a positive brand image, consumer loyalty, and differentiation through the use of sustainable materials, low-pollution production processes, transparent promotions, recycling programs, and environmental partnerships. The purpose of this study is to analyze and examine green marketing in comprehensive business strategy. The research method in this study uses qualitative research and secondary data, such as books and journals, to answer the analysis of green marketing studies in comprehensive business strategies. The research results show that green marketing is a comprehensive business strategy that integrates environmental sustainability principles into the entire marketing process. To implement an effective green marketing strategy, companies can conduct an internal environmental analysis, clear goal setting, innovative product and process development, and transparent communication.
Co-Authors Bakti, Surya Elizabeth Yohanes Kespandiar, Tengku Khoiriah, Rita Putra, Halim Dwi