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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Engagement (IJSE)
Purwanto, Oby Eko
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Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Journal : Indonesian Journal of Society Engagement (IJSE)

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Optimasi Konten Digital untuk UMKM Naik Kelas Bekasi : Menarik Pelanggan di Era Digital Basudani, Wahid Akbar; Givan, Bryan; Purwanto, Oby Eko
Indonesian Journal of Society Engagement Vol. 5 No. 3: Desember 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i3.192

Abstract

This Community Service activity aims to provide training for entrepreneurs who are members of the Bekasi Upgrade SME Community where these SME entrepreneurs need knowledge and resources in carrying out digital marketing strategies in the context of business development. The method used is by giving lectures or presenting material directly. consisting of an explanation of what digital marketing is, creating marketing content and using social media marketing. By knowing the concept of digital marketing and using digital, SME content entrepreneurs can increase the sales potential of their products and attract customers from various regions so that they can expand their market and the business they build can grow in a relatively fast time.
Co-Authors Givan, Bryan Pancasilawan, Budhy Hery Wahid Akbar Basudani