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All Journal Student Research Journal Jurnal Sistem Informasi dan Ilmu Komputer
Mailani Mailani
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Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Yamaha N-Max Di PT.Alfa Scorpii SM Raja Medan Mailani Mailani; Yahya Tanjung
Student Research Journal Vol. 1 No. 1 (2023): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sjryappi.v1i1.197

Abstract

Purchasing decision is a form of consumer behavior in using a product. Purchasing targets will be a chieved if the purchasepusher attributes are fulfilled by the company, one ofthese attributes, namely price, promotion and product quality. The analysis used includes validity test, reliability test, classical assumption test, multiple liniear analysis test and the coefficient of determination. The results of this study indicate that partially price has a positive and significant effect on purchasing decisions, promotion has a positive and significant, effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions and simultaneously the variables of price, promotion and product quality have a positive and significanet effect on purchasing decisions basedon the R square value of 0.755 which canbe called the coefficient of determination which in this case means 755% while the rest is expllained by other factors such as brand image, product design, brand image, economic conditions and consumer tastes.
Penerapan Business Intelligence dalam Mendukung Pengambilan Keputusan Bisnis: Systematic Literature Review Mailani Mailani; Fitri Amelia Sari Lubis
Jurnal Sistem Informasi dan Ilmu Komputer Vol. 4 No. 3 (2026): Agustus: Jurnal Sistem Informasi dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jusiik-widyakarya.v4i3.6792

Abstract

The evolution of digital transformation has increased the volume, velocity, and variety of data generated by organizations. This trend has prompted companies to adopt Business Intelligence (BI) as an approach to integrating, processing, analyzing, and presenting data as information relevant to decision-making. This study aims to analyze the implementation of Business Intelligence in supporting business decision-making using the Systematic Literature Review (SLR) method. The review process involved identifying, selecting, and synthesizing relevant prior research on Business Intelligence, data-driven decision-making, decision quality, and organizational performance. The review procedure adhered to PRISMA principles, focusing on publications from the 2020–2026 period sourced from relevant scientific databases and academic repositories. The findings indicate that Business Intelligence contributes to enhancing the quality, speed, and accuracy of decision-making through data integration, interactive visualization, and descriptive, predictive, and prescriptive analytics. However, successful BI implementation depends not only on technology but also on data quality, human resource capabilities, management support, data governance, a data-driven culture, and system integration. Recent developments also reveal a shift in BI from systems focused on historical reporting toward systems integrated with Artificial Intelligence (AI), data science, and Decision Intelligence. The study concludes that BI is best viewed as an organizational capability that strengthens decision-making processes and indirectly contributes to improved performance and corporate competitive advantage.
Co-Authors Fitri Amelia Sari Lubis Yahya Tanjung