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Cross-sector Collaboration With HIV NGOs At Kedungdoro Primary Health Care Wijaya, Andriana Putri; Arizka, Ulfa Dwi; Wulandari, Ratna Dwi
Open Access Health Scientific Journal Vol. 6 No. 1 (2025): February 2025
Publisher : Griya Eka Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55700/oahsj.v6i1.70

Abstract

Background: Indonesia is the country with the 3rd highest number of new HIV cases in Asia Pacific after India and China. Surabaya is the city with the most HIV cases discovered with 1,260 cases. The indicator of the success of the HIV program is related to the number of people with new HIV who are found and given treatment, namely 43 out of 63 (68.25%) Primary Health Cares, the number of findings is less than the average for Primary Health Cares in Surabaya City, namely 8 PLHIV in 2023. Kedungdoro Health Center is a health center with the highest number of people with new HIV discovered and given treatment, namely 78 PLHIV in collaboration with various NGOs in HIV programs including Orbit, Mahameru, PKBI, JIP, Surabaya plus, Gaya Nusantara. This collaboration, which has existed for more than 10 years, can help increase the achievements of the HIV program, therefore the aim of this article is as a good practice that can be used as a reference by Primary Health Cares to improve the achievements of the HIV program from the aspect of cross-sector collaboration, especially NGOs.customers, PLHIV, prospective brides and grooms and the general public.Methods: The research method used is a qualitative method.  The data collection technique was carried out by collecting primary data and secondary data. Primary data was obtained through in-depth interviews The triangulation used in this research uses triangulation of data sources in the form of the results of in-depth interviews and observations.Results: Steps to build collaboration across NGO sectors in handling HIV AIDS include: 1. Ensure that the Primary Health Care has been appointed by the Health Service as a provider of PDP (Care, Support, Treatment Services). 2. Separate the VCT poly from the other poly. 3. Puskesmas must have a minimum of 1 trained counselor, 1 case manager, and 1 RR or HIV data processing admin. 4. Puskesmas prepares a decision letter from the HIV prevention and control team, terms of reference for activities, and implementation SOPs. 5. Primary Health Cares can apply to the Health Service to collaborate with NGOs or Primary Health Cares can contact relevant NGOs in an effort to establish collaboration. 6. Primary Health Cares make efforts to innovate HIV programs. 7. Puskesmas evaluates the HIV program.Conclusion: he management of the HIV program at the Kedungdoro Health Center in collaboration with HIV NGOs has gone well so that the Kedungdoro Health Center's achievements will be the highest in the city of Surabaya in 2023 regarding indicators
Marketing Mix Strategy of Mabarrot AlMustasyfa Clinics in the Era of National Health Insurance Al Abrori, Ucy Nur Hamida; Arimurti, Zhafira Ramadhani; Wijaya, Andriana Putri; Ernawaty
Jurnal Jaminan Kesehatan Nasional Vol. 4 No. 2 (2024): Jurnal Jaminan Kesehatan Nasional
Publisher : BPJS Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53756/jjkn.v4i2.245

Abstract

The National Health Insurance (JKN) has significantly changed the health service, especially in private clinics. Private clinics are offered the opportunity to participate in implementing the JKN to deliver quality care within a cost-control mechanism of capitation payment. Mabarrot AlMustasyfa Clinic is one of the private clinics in the Gresik regency that has contracted with BPJS to serve JKN participants since April 2024. The clinic accepts the capitation payment system, providing unique challenges to increase the satisfaction of the JKN members. In the capitation payment the clinic will receive a higher monthly capitation payment each month if there are new members enrolled in the clinic. However, the clinic faces financial risks if increasing demands and the clinic budget and revenue are constant. To ensure that the operational clinic is financially healthy, the management must have a marketing strategy to attract new members to enrol in the clinic. This study explains the marketing strategy using a marketing mix which consists of 7 P: products, prices, promotions, locations, people, processes, and physical facilities. This case study demonstrates how well the marketing mix is being conducted. The study results show that the Mabarrot AlMustasyfa Clinic has not succeeded due to several obstacles, namely the lack of health services and inadequate facilities with an inappropriate management system. The clinic must be able to face the challenge of increasing patient satisfaction to survive in the JKN era.