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All Journal Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Procedia of Social Sciences and Humanities
Listianto, Abdul Yudha Fahrezha
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Online Identity Analysis of Public Figure Deddy Corbuzier on Instagram Account @Mastercorbuzier: Analisis Identitas Online Tokoh Publik Deddy Corbuzier pada Akun Instagram @Mastercorbuzier Listianto, Abdul Yudha Fahrezha; Fibisono, Pandu Bagus; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.730

Abstract

In the digital age, social media, especially Instagram, has played an important role in shaping one's identity and public image. Deddy Corbuzier, an Indonesian influencer and celebrity, uses this platform to project his self-image through consistent and authentic content. This research investigates how he manages his digital identity in the face of challenges such as context collapse meeting audiences with diverse backgrounds as well as risks such as cyberbullying and privacy violations. The findings show that Deddy implements adaptive communication strategies and maintains authenticity despite being faced with criticism. In addition, the study discusses potential proactive measures to deal with such risks, including strengthening data protection regulations and increasing public awareness. By strategically utilizing social media, individuals can not only build strong personal branding but also create a safer digital ecosystem. Highlights: Adaptive Digital Identity Management – Deddy Corbuzier navigates context collapse by tailoring his communication while maintaining authenticity to engage diverse audiences. Handling Risks and Criticism – He employs strategies to manage cyberbullying and privacy concerns, balancing transparency with personal boundaries. Proactive Digital Safety Measures – Strengthening data protection laws and public awareness can enhance both personal branding and a safer online environment. Keywords: Online Identity, Instagram, Public Figure, Deddy Corbuzier
Online Identity Analysis of Public Figure Deddy Corbuzier on Instagram Account @Mastercorbuzier: Analisis Identitas Online Tokoh Publik Deddy Corbuzier pada Akun Instagram @Mastercorbuzier Listianto, Abdul Yudha Fahrezha; Fibisono, Pandu Bagus; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.730

Abstract

In the digital age, social media, especially Instagram, has played an important role in shaping one's identity and public image. Deddy Corbuzier, an Indonesian influencer and celebrity, uses this platform to project his self-image through consistent and authentic content. This research investigates how he manages his digital identity in the face of challenges such as context collapse meeting audiences with diverse backgrounds as well as risks such as cyberbullying and privacy violations. The findings show that Deddy implements adaptive communication strategies and maintains authenticity despite being faced with criticism. In addition, the study discusses potential proactive measures to deal with such risks, including strengthening data protection regulations and increasing public awareness. By strategically utilizing social media, individuals can not only build strong personal branding but also create a safer digital ecosystem. Highlights: Adaptive Digital Identity Management – Deddy Corbuzier navigates context collapse by tailoring his communication while maintaining authenticity to engage diverse audiences. Handling Risks and Criticism – He employs strategies to manage cyberbullying and privacy concerns, balancing transparency with personal boundaries. Proactive Digital Safety Measures – Strengthening data protection laws and public awareness can enhance both personal branding and a safer online environment. Keywords: Online Identity, Instagram, Public Figure, Deddy Corbuzier
Perpisahan Bukan Akhir: Tafsir Semiotik dalam "Gala Bunga Matahari" Listianto, Abdul Yudha Fahrezha; Febriana, Poppy
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2261

Abstract

Video-klip musik tidak hanya berfungsi sebagai hiburan, tetapi juga sebagai media komunikasi visual yang menyampaikan makna budaya melalui sistem tanda. Penelitian ini menganalisis makna dalam video-klip Gala Bunga Matahari karya Sal Priadi menggunakan pendekatan semiotika Roland Barthes. Latar belakang penelitian didasarkan pada kesenjangan kajian sebelumnya yang belum mengeksplorasi simbolisme visual dan ideologi dalam karya ini secara mendalam. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik analisis isi, mengkaji makna denotatif (literal), konotatif (simbolik), dan mitos (ideologis). Hasilnya menunjukkan bahwa elemen visual seperti bunga matahari, bulan, sungai susu, dan cahaya membentuk narasi emosional yang kuat tentang kehilangan, harapan, dan keterhubungan spiritual lintas generasi. Bunga matahari berfungsi sebagai simbol kesetiaan dan komunikasi spiritual, sementara bulan melambangkan dunia transendental tempat jiwa beristirahat. Kesimpulan dari studi ini menunjukkan bahwa video-klip ini tidak hanya menyampaikan pesan artistik, tetapi juga menciptakan wacana kultural yang memengaruhi persepsi audiens terhadap kehidupan, kematian, dan cinta yang abadi
Co-Authors Fibisono, Pandu Bagus Poppy Febriana