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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Procedia of Social Sciences and Humanities
Jona, Bryan Mahendra Putra
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Digital Identity Analysis of Tretan Muslim: a Case Study of a Content Creator's Digital Identity Formation and Management: Analisis Identitas Digital Tretan Muslim: Studi Kasus Pembentukan dan Pengelolaan Identitas Digital Seorang Kreator Konten Alvandaru, M. Hafid; Jona, Bryan Mahendra Putra
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.747

Abstract

This study examines how Tretan Muslim, a prominent Indonesian content creator, constructs and manages his digital identity across various social media platforms. Using qualitative analysis and digital ethnography methods, this research explores his strategies in managing context collapse, maintaining authenticity, and handling participatory surveillance risks. The findings reveal sophisticated multi-platform strategies, effective context collapse management, and balanced risk-opportunity handling in digital identity maintenance. This study contributes to understanding digital identity management in the Indonesian social media landscape, particularly among public figures navigating between entertainment and social commentary. Results indicate that successful digital identity management requires strategic platform utilization, consistent authenticity maintenance, and effective risk management approaches. Highlights: Multi-Platform Strategy – Tretan Muslim employs tailored approaches across different social media platforms to manage his digital identity effectively. Authenticity & Context Collapse – He balances authenticity while navigating diverse audience expectations and overlapping social contexts. Risk & Opportunity Management – He strategically handles participatory surveillance risks while leveraging opportunities for engagement and influence. Keywords: Digital Identity, Content Creator, Social Media, Context Collapse, Authenticity, Participatory Surveillance
Strategi pembentukan identitas diri influencer generasi z melalui media sosial: Studi kasus akun @kakloraa Jona, Bryan Mahendra Putra; Febriana, Poppy
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19937

Abstract

This research uses the @kakloraa account as a case study to analyse the self-identity formation strategy of an influencer from Generation Z. Social media now plays a significant role in the lives of this generation, influencing the way they form, manage and express their self-identity. The theory applied in this research is Self-Presentation Theory using the Self-Presentation Strategy indicators developed by Edward E. Jones and Thane S. Pittman in the book Impression Management Theory and Social Psychological Research edited by James T. Tedeschi, this theory examines individuals' efforts to control how others perceive them. This research adopts a descriptive qualitative approach to gain an in-depth understanding of the experiences, views and processes involved in individual identity formation. The research applied three different data collection methods, namely documentation, interviews and observation. The data analysis process includes the steps of data reduction, data presentation, and conclusion drawing. The result of this research is that Kak Lora uses ingratiation, self-promotion and exemplification presentation strategies. With the implementation of these three strategies, Kak Lora managed to build a positive self-identity, increase audience loyalty and expand her influence in the world of food vloggers Keywords: Social Media; Self-Identity; Influencer; Generation Z
Digital Identity Analysis of Tretan Muslim: a Case Study of a Content Creator's Digital Identity Formation and Management: Analisis Identitas Digital Tretan Muslim: Studi Kasus Pembentukan dan Pengelolaan Identitas Digital Seorang Kreator Konten Alvandaru, M. Hafid; Jona, Bryan Mahendra Putra
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.747

Abstract

This study examines how Tretan Muslim, a prominent Indonesian content creator, constructs and manages his digital identity across various social media platforms. Using qualitative analysis and digital ethnography methods, this research explores his strategies in managing context collapse, maintaining authenticity, and handling participatory surveillance risks. The findings reveal sophisticated multi-platform strategies, effective context collapse management, and balanced risk-opportunity handling in digital identity maintenance. This study contributes to understanding digital identity management in the Indonesian social media landscape, particularly among public figures navigating between entertainment and social commentary. Results indicate that successful digital identity management requires strategic platform utilization, consistent authenticity maintenance, and effective risk management approaches. Highlights: Multi-Platform Strategy – Tretan Muslim employs tailored approaches across different social media platforms to manage his digital identity effectively. Authenticity & Context Collapse – He balances authenticity while navigating diverse audience expectations and overlapping social contexts. Risk & Opportunity Management – He strategically handles participatory surveillance risks while leveraging opportunities for engagement and influence. Keywords: Digital Identity, Content Creator, Social Media, Context Collapse, Authenticity, Participatory Surveillance
Co-Authors Alvandaru, M. Hafid Poppy Febriana