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p-Index From 2021 - 2026
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All Journal Procedia of Social Sciences and Humanities
Moch. Nur Faizin
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

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Identity Strategy On Instagram Social Media: How Dian Sastrowardoyo Faces Privacy And Surveillance Challenges : Strategi Identitas Pada Media Sosial Instagram: Bagaimana Dian Sastrowardoyo Menghadapi Tantangan Privasi dan Pengawasan Wildan Bisma Radiyan; Moch. Nur Faizin
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.779

Abstract

This research explores how public figures, particularly Dian Sastrowardoyo, shape their online identities on Instagram and manage context collapse, as well as the risks and opportunities faced related to privacy and surveillance. Using the content analysis method pioneered by Harold D. Lasswell and netnography, the data was collected through online observation and content analysis from Dian Sastrowardoyo's Instagram account. The results show that Dian uses Instagram to form an online identity consistent with her public image as an actress and activist, with key patterns such as image consistency, social activism, and limited personal life. In managing context collapse, Dian uses strategies such as audience segmentation, curated content, and the use of different languages. The research also identified significant privacy risks, including the potential for misuse of personal information and surveillance by media and fans, as well as opportunities to expand influence and reach a wider audience. With the right strategy, Dian can manage these risks and take advantage of the opportunities that exist to strengthen her online identity. This research provides in-depth insights into the dynamics of online identities and privacy challenges in the digital era, as well as the importance of the right strategies in managing online identities and maintaining privacy on social media.
Identity Strategy On Instagram Social Media: How Dian Sastrowardoyo Faces Privacy And Surveillance Challenges : Strategi Identitas Pada Media Sosial Instagram: Bagaimana Dian Sastrowardoyo Menghadapi Tantangan Privasi dan Pengawasan Wildan Bisma Radiyan; Moch. Nur Faizin
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.779

Abstract

This research explores how public figures, particularly Dian Sastrowardoyo, shape their online identities on Instagram and manage context collapse, as well as the risks and opportunities faced related to privacy and surveillance. Using the content analysis method pioneered by Harold D. Lasswell and netnography, the data was collected through online observation and content analysis from Dian Sastrowardoyo's Instagram account. The results show that Dian uses Instagram to form an online identity consistent with her public image as an actress and activist, with key patterns such as image consistency, social activism, and limited personal life. In managing context collapse, Dian uses strategies such as audience segmentation, curated content, and the use of different languages. The research also identified significant privacy risks, including the potential for misuse of personal information and surveillance by media and fans, as well as opportunities to expand influence and reach a wider audience. With the right strategy, Dian can manage these risks and take advantage of the opportunities that exist to strengthen her online identity. This research provides in-depth insights into the dynamics of online identities and privacy challenges in the digital era, as well as the importance of the right strategies in managing online identities and maintaining privacy on social media.
Co-Authors Wildan Bisma Radiyan