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All Journal Media Mahardhika Jurnal Da'wah: Risalah Merintis, Da'wah Melanjutkan
Putri Mz, Nurmajdina
Universitas Darunnajah
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS PELAYANAN TERHADAP MOTIVASI DAN LOYALITAS MAHASISWA UNIVERSITAS DARUNNAJAH Fazrina S, Rizka; Jalaludin, Engga; Nurmajdina
Media Mahardhika Vol. 23 No. 2 (2025): January 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i2.1234

Abstract

Improving service quality, motivation, and student loyalty is a crucial aspect in ensuring the desire of higher education institutions. This study aims to theoretically and empirically test the impact of student perceived service quality (SPSQ), student motivation, and student loyalty. The research approach used is a survey, with data collection on student perceptions of service quality, motivation, and loyalty at Darunnajah University. Data analysis was carried out using Smart-PLS 3.0, involving two stages: first, testing the outer model on six dimensions of service quality perceived by students, including validity, reliability, and discriminant validity tests. Second, testing the structural model and relationships between constructs (Path analysis). Data were obtained through questionnaires distributed to 100 students selected using purposive sampling techniques, with measurement variables using the Likert scale. The results of the study produced a six-dimensional model with 23 items for the service quality variable, and showed a direct positive effect of student perceived service quality on student motivation and loyalty at Darunnajah University.
PERAN DAKWAH EKONOMI ISLAM DALAM MEMBANGUN PRILAKU KONSUMSI MUSLIM DI TENGAH ANCAMAN DEFLASI NurMajdina Dina; Engga Jalaludin
Jurnal Da'wah: Risalah Merintis, Da'wah Melanjutkan Vol. 8 No. 1 (2025): Jurnal Da'wah: Risalah Merintis, Da'wah Melanjutkan
Publisher : Program Studi Komunikasi Penyiaran Islam STID Mohammad Natsir

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38214/jurnaldawahstidnatsir.v8i1.313

Abstract

This paper explores how Islamic economic dakwah contributes to shaping ethical and balanced consumption behavior among Muslims, particularly in the face of deflationary pressures. Rooted in the core values of Islamic economics, da'wah acts not only as a source of spiritual inspiration but also as a strategic mechanism for guiding consumption choices that support both personal welfare and broader economic stability. Using a qualitative approach based on an extensive review of literature, the study reveals the capacity of Islamic economic dakwah to mitigate the negative consequences of deflation—such as declining consumer demand and sluggish economic activity by fostering intentional, principle-based consumption habits. The findings emphasize the importance of embedding Islamic economic teachings into daily life to build a community of Muslim consumers who are both resilient and socially accountable. Future research is encouraged to empirically validate the conceptual perspectives outlined in this study... Keywords : Islamic Economic Da'wah; Muslim Consumption Behavior; Deflation.   ABSTRAK Penelitian ini mengkaji peran dakwah ekonomi Islam dalam mendorong perilaku konsumsi Muslim yang etis dan seimbang di tengah kondisi ekonomi yang mengarah pada deflasi. Berbasis pada prinsip-prinsip ekonomi Islam, dakwah tidak hanya berfungsi sebagai media spiritual, tetapi juga sebagai instrumen transformatif dalam membentuk pola konsumsi yang selaras dengan kesejahteraan individu dan ketahanan ekonomi kolektif. Dengan menggunakan pendekatan kualitatif melalui studi pustaka yang komprehensif, penelitian ini menyoroti potensi dakwah ekonomi Islam dalam mengatasi dampak negatif deflasi seperti, penurunan daya beli dan stagnasi aktivitas ekonomi melalui dorongan konsumsi yang produktif. Temuan ini menegaskan pentingnya internalisasi nilai-nilai ekonomi Islam dalam kehidupan sehari-hari guna membangun komunitas Muslim yang lebih tangguh dan bertanggung jawab secara sosial. Penelitian ini merekomendasikan pengembangan lebih lanjut melalui pendekatan empiris untuk memperkuat temuan konseptual pada penelitian ini.
Co-Authors Engga Jalaludin Fazrina S, Rizka Jalaludin, Engga