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All Journal Journal of Contemporary Administration and Management (ADMAN)
Anggraeni, Inda Permata
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Resilience of SMEs in Facing Economic Crises: Business Model Adaptation, Product Diversification, and Resource Optimization Jayanto, Imam; Anggraeni, Inda Permata; Safitransyah, Rahmad Puja
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.260

Abstract

SMEs play a strategic role in the economy but are highly vulnerable to economic crises. This study aims to analyze SME resilience strategies in navigating economic downturns through business model adaptation, product diversification, and resource optimization. Using a literature review approach with qualitative methods and descriptive analysis, data were collected from Google Scholar and other credible sources for the period 1957–2025. From the initial 50 articles identified, a rigorous selection process resulted in 34 relevant articles. The findings indicate that SMEs capable of adjusting their business models to market dynamics have a higher chance of survival. Product diversification has been proven effective in reducing business risks, while resource optimization enhances operational efficiency and competitiveness. The theories of Organizational Resilience, Business Model Canvas, and Resource-Based View serve as the foundation for understanding the factors influencing SME resilience. Case studies demonstrate that Indonesian SMEs adopting digital innovations and adaptive strategies perform better in times of crisis. This study provides implications for business practitioners, policymakers, and academics in designing more adaptive strategies to enhance SME sustainability.
FOMO on New Year’s Eve: The Role of Social Media in Transforming How MSMEs Interact with Consumers Jayanto, Imam; Anggraeni, Inda Permata; Alfakih, Ahmad Fauzi
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 3 (2025): December 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i3.314

Abstract

The phenomenon of Fear of Missing Out (FOMO) has become an important factor influencing consumer behavior, particularly during special moments such as New Year’s Eve. This study aims to analyze the role of social media in transforming how Micro, Small, and Medium Enterprises (MSMEs) interact with consumers through the perspective of FOMO. The research adopts a qualitative approach using a literature review method, in which data were obtained from scientific articles and credible online sources published between 2013 and 2025. From an initial pool of 50 articles, a rigorous selection process resulted in 25 articles being used as the basis for analysis. The findings indicate that social media functions as a strategic medium that enables MSMEs to leverage FOMO to increase engagement, sales, and brand awareness. A case study from the bakery industry in the United Kingdom demonstrates that campaigns based on exclusive and time-sensitive content are able to stimulate rapid consumer responses and expand digital interactions. This study highlights the importance of content creativity, an understanding of digital audiences, and precise timing to ethically maximize the effects of FOMO. The implications of this research include the development of digital marketing strategies for MSMEs and theoretical contributions to consumer behavior studies in the era of social media.
Co-Authors Alfakih, Ahmad Fauzi Jayanto, Imam Safitransyah, Rahmad Puja