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All Journal AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Majapahit Journal of Islamic Finance and Management Majapahit Journal of Islamic Finance dan Management
Maromi, Izzul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The Effect of Green Brand Positioning, Green Brand Attitude, and Green Brand Knowledge on Green Purchase Intention: A Case Study of Uwinfly Electric Bikes in Sumenep City Wulandari, Nurlaily; Maromi, Izzul
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.598

Abstract

This study aims to analyze the influence of green brand positioning, green brand attitude, and green brand knowledge on green purchase intention on Uwinfly Electric Bicycle in Sumenep City District. Using a quantitative approach, with purposive sampling techniques. Data was collected through a questionnaire distributed to 80 respondents who knew and had a purchase interest in the Uwinfly brand in Sumenep City District. The data analysis method used is multiple linear regression analysis with the help of the Statistical Package for Social Science (SPSS) software. The results showed that the green brand positioning variable did not have a significant influence on green purchase intention. Green brand attitude has a significant positive influence on green purchase intention. Green brand knowledge has a significant positive influence on green purchase intention. Then, simultaneously the variables of green brand positioning, green brand attitude and green brand knowledge have a significant effect on green purchase intention.Keywords: Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge, Green Purchase Intention
The Effect of Green Brand Positioning, Green Brand Attitude, and Green Brand Knowledge on Green Purchase Intention: A Case Study of Uwinfly Electric Bikes in Sumenep City Wulandari, Nurlaily; Maromi, Izzul
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.598

Abstract

This study aims to analyze the influence of green brand positioning, green brand attitude, and green brand knowledge on green purchase intention on Uwinfly Electric Bicycle in Sumenep City District. Using a quantitative approach, with purposive sampling techniques. Data was collected through a questionnaire distributed to 80 respondents who knew and had a purchase interest in the Uwinfly brand in Sumenep City District. The data analysis method used is multiple linear regression analysis with the help of the Statistical Package for Social Science (SPSS) software. The results showed that the green brand positioning variable did not have a significant influence on green purchase intention. Green brand attitude has a significant positive influence on green purchase intention. Green brand knowledge has a significant positive influence on green purchase intention. Then, simultaneously the variables of green brand positioning, green brand attitude and green brand knowledge have a significant effect on green purchase intention.Keywords: Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge, Green Purchase Intention
Building Public Trust through The Excellency Program; A Study on Tahfidz Branding in Pesantren Rahmawati, Ima; Anwar, Harles; Wathoni, Kharisul; Maromi, Izzul
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.3897

Abstract

This study aims to understand the tahfidz branding strategy by Islamic boarding schools to build public trust. This study uses a qualitative approach, using interviews, observation and documentation to obtain valid and accurate data. The data analysis was carried out circularly, starting with data collection, data reduction, data presentation and concluding. The results showed that the branding of tahfidz Al-Qur'an at the Pondok Pesantren Nurul Jadid and Pondok Pesantren Modern Sahid in building public trust was carried out through sima'an activities, syi'ar through You Tube media, Musabaqoh Al-Qur'an, delegation to caravans in various activities. This research has implications for the importance of designing a superior product for educational institutions as a medium to increase public trust.
Co-Authors Anwar, Harles Ima Rahmawati Kharisul Wathoni Wulandari, Nurlaily