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All Journal ProBisnis : Jurnal Manajemen eProceedings of Engineering
Farras, Muhammad Ammar
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Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences

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Ssperancangan Sistem Monitoring Keselamatan Kerja Pada Proyek Fiber To The X(Fttx) Menggunakan Metode Hazard Identification, Risk Assessment And Risk Control (Hirarc) Di Pt Xyz Farras, Muhammad Ammar; Safrudin, Yunita Nugrahaini; Susanto, Hadi
eProceedings of Engineering Vol. 12 No. 1 (2025): Februari 2025
Publisher : eProceedings of Engineering

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Abstract

Abstrak - PT. XYZ merupakan perusahaan yang bergerakdalam bisnis penyediaan layanan instalasi jaringan akses,pembangunan infrastruktur jaringan, khusunya dalam instalasikabel fiber optik dan proyek FTTX(Fiber To The X). FTTX(Fiber To The X) merupakan teknologi akses internet yangmenggunakan kabel fiber optik untuk menjangkau pelanggan.Beberapa tahapan pada proyek FTTX (Fiber To The X) yaitusurvei, pemilihan mitra, persiapan material, instalasi, testing,dan Golive. Terdapat potensi bahaya pada tahapan instalasiyang diakibatkan oleh kurangnya penegasan penggunaan APDdan kelengkapan keselamatan kerja lainnya. Tujuan daripenelitian ini adalah untuk mengidentifikasi potensi bahaya danmemberikan rekomendasi pengendalian potensi bahaya danpenegasan pengendalian potensi bahaya. Metode yangdigunakan adalah HIRARC. Metode HIRARC merupakansebuah metode dalam mencegah atau meminimalisirkecelakaan kerja dimulai dari menentukan jenis kegiatan kerjayang kemudian diidentifikasi sumber bahayanya sehingga didapatkan risikonya, kemudian akan dilakukan penilaian resikodan pengendalian risiko untuk mengurangi paparan bahayayang terdapat pada setiap jenis pekerjaan. Hasil penelitianmenunjukkan bahwa terdapat 36 potensi bahaya dengan 17potensi risiko kategori level medium dan 19 potensi risikodengan kategori level high pada tahapan instalasi di proyekFTTX(Fiber To The X). Berdasarkan hasil ini, penulismemberikan usulan berupa Worksheet HIRARC dan sistemChecklist Monitoring. sistem Checklist Monitoring untukmenegaskan penggunaan APD dan kelengkapan keselamatankerja.. Kata kunci : Proyek FTTX (Fiber To The X), HIRARC, Checklist Monitoring
Analisis Segmentasi dan Penargetan Pasar Sneakers Lokal di Jabodetabek Farras, Muhammad Ammar; Muhammad Rafi; Farhan, Mohamad; Riorini, Sri Vandayuli
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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In recent years, public perception of local footwear products has shifted positively along with increasing awareness to support domestic products. Changes in consumer preferences, the development of e-commerce, and demands for quality and sustainability are important factors in forming an effective marketing strategy. This study aims to describe the segmentation and target market for local footwear, especially sneakers, and to design a marketing strategy based on the marketing mix approach (4P: Product, Price, Place, Promotion). This study uses a descriptive method with primary data collection through consumer interviews. The sampling technique used is purposive sampling, and data analysis is carried out using cluster analysis, both hierarchically and non-hierarchically. The results of the analysis show the formation of four market segments, with the fourth segment as the most potential target because it has the highest mean value for the product variable. The findings show that consumers prioritize comfort, prices that are comparable to quality, strategic store locations, and the influence of social media in the purchasing decision-making process. Recommended strategies include emphasizing ergonomic design, competitive pricing, optimizing offline and online distribution channels, and attractive digital content-based promotional campaigns. 
Antecedents Purchase Intention Local Fragrance Farras, Muhammad Ammar; Ayu Ekasari
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Local fragrance brands such as SAFF & Co, Mykonos, and HMNS have successfully built strong identities through signature products, influencer collaborations, and digital platforms. The Indonesian fragrance industry is showing a positive trend with more and more consumers recognizing the importance of fragrance. This research is to analyze social media marketing, brand awareness, consumer brand engagement on purchase intention of local fragrance. This research uses qualitative methods and uses purposive sampling techniques. Through a questionnaire as a data collection tool, a sample size of 200 respondents was obtained. The questionnaire was distributed to individual users of local fragrance brands such as SAFF & Co, Mykonos, and HMNS and also often see content about local fragrance products such as SAFF & Co, Mykonos, and HMNS using Google Form. Hypothesis testing using the structural equation model (SEM) method. The results of this study reveal that social media marketing, brand awareness, consumer brand engagement significantly affect purchase intention. Based on the results of the study, the managerial implications underscore the importance of improving integrated digital marketing strategies among managers of local perfume companies. This strategy includes developing user-generated content campaigns, building a memorable brand with consistent visuals, and creating emotional bonds through personal stories and active interactions. Awareness is crucial to ensure that local perfume marketing strategies are carried out in an effective way, thereby increasing purchase intention and contributing to the growth of Indonesia's local perfume industry.
Co-Authors Ayu Ekasari Farhan, Mohamad Hadi Susanto Muhammad Rafi Sri Vandayuli Riorini