Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Dedikasia : Jurnal Pengabdian Masyarakat
Anugrah P, RA. Bulan
Unknown Affiliation
Religion Humanities Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Manajemen Pemasaran Pada UMKM RW 11 Semolowaru Menggunakan Metode Analisis SWOT Guna Meningkatkan Daya Saing Dwivina, Tessa Mirella; Salsabila, Ainan Salsabila; Anugrah P, RA. Bulan
Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/dedikasia.v3i2.6449

Abstract

ABSTRACTUMKM play a vital role in societal welfare, focusing on improving marketing management for increased sales. The research aims to create a practical management model supporting MSME productivity and development. Comprehensive training in business aspects, including marketing, production, HR, and finance, is crucial for UMKM. Continuous monitoring is necessary in their journey, utilizing SWOT analysis to determine marketing strategies and adapt to the business environment. The analysis assesses internal factors (Strengths and Weaknesses) and external factors or competitors (Opportunities and Threats). Identifying a lack of knowledge, the study recommends comprehensive training in all aspects. Four marketing strategies are proposed: S-O Strategy advocates product innovation and aggressive promotions with online sales. In the W-O strategy, attention to market needs and human resource quality is emphasized. The S-T strategy highlights product features and promotion innovation. In the W-T strategy, targeting markets, adapting to consumer wishes, and product adjustments are crucial for UMKM competitiveness.
Strategi Manajemen Pemasaran Pada UMKM RW 11 Semolowaru Menggunakan Metode Analisis SWOT Guna Meningkatkan Daya Saing Dwivina, Tessa Mirella; Salsabila, Ainan Salsabila; Anugrah P, RA. Bulan
Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/dedikasia.v3i2.6449

Abstract

ABSTRACTUMKM play a vital role in societal welfare, focusing on improving marketing management for increased sales. The research aims to create a practical management model supporting MSME productivity and development. Comprehensive training in business aspects, including marketing, production, HR, and finance, is crucial for UMKM. Continuous monitoring is necessary in their journey, utilizing SWOT analysis to determine marketing strategies and adapt to the business environment. The analysis assesses internal factors (Strengths and Weaknesses) and external factors or competitors (Opportunities and Threats). Identifying a lack of knowledge, the study recommends comprehensive training in all aspects. Four marketing strategies are proposed: S-O Strategy advocates product innovation and aggressive promotions with online sales. In the W-O strategy, attention to market needs and human resource quality is emphasized. The S-T strategy highlights product features and promotion innovation. In the W-T strategy, targeting markets, adapting to consumer wishes, and product adjustments are crucial for UMKM competitiveness.
Co-Authors Dwivina, Tessa Mirella Salsabila, Ainan Salsabila