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All Journal Performance : Jurnal Bisnis dan Akuntansi Jurnal Manajemen dan Profesional
Amelia Pristian Syah Putri
Universitas Sunan Giri Surabaya
Economics, Econometrics & Finance

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URBAN LIFESTYLE AND ENVIRONMENTAL AWARENESS AS PREDICTORS OF OUTDOOR APPAREL CONSUMPTION AMONG NATURE LOVER STUDENTS Didit Darmawan; Amelia Pristian Syah Putri
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.5080

Abstract

This study examines the influence of urban lifestyle and environmental awareness on outdoor apparel consumption among students who are members of the Nature Lovers Student Activity Unit in Surabaya, Malang, and Sidoarjo. A quantitative explanatory approach was used. Data were collected from 100 respondents using a Likert-scale questionnaire and analyzed using multiple linear regression after classical assumption tests. Urban lifestyle has a positive and significant effect on outdoor apparel consumption. Environmental awareness also has a positive and significant effect. Simultaneously, both variables significantly influence consumption, explaining 44.2% of its variance. Findings support the Theory of Planned Behavior, Value-Belief-Norm Theory, and Consumer Culture Theory, offering insights for marketers and student activity unit managers.
Urban Lifestyle and Environmental Awareness as Predictors of Outdoor Apparel Consumption among Nature Lover Students Didit Darmawan; Amelia Pristian Syah Putri
Jurnal Manajemen dan Profesional Vol. 7 No. 1 (2026): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i1.2950

Abstract

This study aims to examine the effect of urban lifestyle and environmental awareness on outdoor apparel consumption among students who are members of the Nature Lovers Student Activity Unit in Surabaya, Malang, and Sidoarjo. A quantitative approach with an explanatory research method was used in this study. Data analysis was performed using multiple linear regression after fulfilling the classical assumption test. The results show that urban lifestyle has a positive and significant effect on outdoor apparel consumption. Environmental awareness also has a positive and significant effect on outdoor apparel consumption. Simultaneously, both independent variables have a significant effect. These findings reinforce the Theory of Planned Behavior, Value-Belief-Norm Theory, and Consumer Culture Theory in the context of outdoor apparel consumption among nature-loving students in urban areas.
Co-Authors Didit Darmawan