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The role of pr activity in the structure of mass communications Ravshan Rayimjanov
International Journal on Orange Technologies Vol. 3 No. 1 (2021): IJOT
Publisher : Research Parks Publishing LLC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijot.v3i1.1167

Abstract

This article analyzes the relevance of information and mass communications, their impact on public opinion. It is emphasized that the media are a key link in the structure of mass communication. It has been also recognized that public relations as a new institution is an important element of mass communication, and many of its methods and tools have been analyzed.