Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Administrasi dan Manajemen Pendidikan JAMP : Jurnal Administrasi dan Manajemen Pendidikan LILICS
Muazzomah, Ulfa
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : LILICS

 1 
Joker Movie Poster Advertisement: The Semiotic Analysis Muazzomah, Ulfa
Journal of Literature, Linguistics, & Cultural Studies Vol 2 No 1 (2023): Journal of Literature, Linguistics, and Cultural Studies (LILICS)
Publisher : English Literature Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/lilics.v2i1.2792

Abstract

This study employed semiotics to establish connections among the elements utilized in advertising. The focus of the research was analyzing Joker poster advertisements using semiotic studies based on Pierce's theory. Pierce's Theory was employed to identify and categorize various types of signs, as well as analyze and describe their meanings. The objective of this study was to identify semiotic signs present in Joker Poster advertisements and interpret their meanings. The research design was descriptive and qualitative, involving document analysis. Each sign within the poster advertisements was identified and classified into three types: index, icon, and symbol. The meaning of each sign was then analyzed and explained using a triadic process model. The findings revealed that the advertisements contained semiotic signs in the form of symbols, icons, and indexes. There were 14 icons, 12 indexes, and 42 symbols identified. Symbols were more commonly used compared to indexes and icons, with text often serving as a symbol in the Joker posters. Additionally, the researcher observed that posters (icons) played a crucial role in providing initial direction to the meaning, followed by the language used in the advertisements.
Co-Authors Hosin, Zainal Muhammad Izulhaq, Muhammad Nur Ali Nur Rochim, Muhammad Andy