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All Journal Indonesian Journal Entrepreneurship Finance and Business Management Program Pemberdayaan Masyarakat
Anugerah Dachi
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategi Meningkatkan Penjualan Pada Usaha Mikro Kecil dan Menengah (UMKM) Melalui TikTok Di Kecamatan Cimanggis Kota Depok Rizki Plasnajaya; Anugerah Dachi; Nugroho Adi Setyawan; Indra Yoga Pratama; Maysaroh; li Aulia; Susilawati; Siti Khonifah
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 1 No. 2 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat
Publisher : STIE MBI

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Abstract

TikTok has quickly emerged as a popular social media platform, especially among younger demographics. With its short-form video format and viral trends, TikTok presents a unique opportunity for businesses, including UMKM, to reach a wider audience and engage with customers in a more interactive way. In this section, we will explore the potential benefits of using TikTok as a marketing platform for UMKM in Indonesia and discuss strategies for effectively leveraging this platform to drive growth and success. By harnessing the power of TikTok, UMKM in Indonesia can increase brand awareness, drive traffic to their websites or stores, and ultimately boost sales. The platform's algorithm also allows for content to go viral quickly, providing businesses with the potential to reach millions of users in a short amount of time. With the right approach and creative content, UMKM can truly capitalize on TikTok's popularity and grow their business sustainably in the competitive market
PENGARUH KUALITAS PRODUK DAN FASILITAS LAYANAN TERHADAP KEPUASAN PELANGGAN Anugerah Dachi; Christifani Handayani; Siti Afifah Khairunnisa; Firda Yola Ananda Khanifah Putri; Jenny Lestari Aruan; Muhammad Alwy Hawari
Indonesian Journal Entrepreneurship Finance and Business Management Vol. 3 No. 01 (2025): Indonesian Journal Entrepreneurship Finance and Business Management
Publisher : PRODI MANAJEMEN STIE MBI DEPOK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64694/ijefbm.v3i01.105

Abstract

Penelitian ini bertujuan untuk mengetahui serta memperoleh hasil dari olahan data mengenai seberapa besar pengaruh kualitas produk dan fasilitas layanan terhadap kepuasan pelanggan. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan metode kausalitas. Jumlah sampel sebanyak 30 pelanggan. Berdasarkan olahan data diketahui korelasi (R) X1 dengan Y yaitu 0,279. Dan korelasi (R) X2 dengan Y 0,070. Koefisien determinasi X1 dengan Y 0,078 dan X2 dengan Y 0,005 sedangkan korelasi simultan X1, X2 dengan Y 0,305 dan pengaruh simultan X1, X2 dengan Y (R Square) 0,093. Sedangkan hasil uji hipotesis X1 diketahui t hitung -1,537 < t tabel 2,051, artinya H1 ditolak H0 diterima atau tidak terdapat hubungan dan pengaruh signifikan antara kualitas produk dengan kepuasan pelanggan. Sementara X2 diketahui t hitung 0,372 < t tabel 2,051, artinya H2 ditolak H0 diterima atau tidak terdapat hubungan dan pengaruh signifikan antara fasilitas layanan dengan kepuasan pelanggan. Hasil uji F diperoleh f hitung 1,384 < f tabel 3,34, maka X1, X2 tidak berpengaruh signifikan dengan Y.
Co-Authors Christifani Handayani Firda Yola Ananda Khanifah Putri Indra Yoga Pratama Jenny Lestari Aruan li Aulia Maysaroh Muhammad Alwy Hawari Nugroho Adi Setyawan Rizki Plasnajaya Siti Afifah Khairunnisa Siti Khonifah Susilawati