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p-Index From 2021 - 2026
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All Journal Indonesian Journal of Economics, Business, Accounting, and Management
Amin, Abdul Hardia
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Economics, Econometrics & Finance Social Sciences

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The Digital Marketing Strategies of PT Bisa Artifisial Indonesia Amin, Abdul Hardia
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): Volume 3, No. 1, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.106

Abstract

This internship report examines how digital marketing strategies impact the sales of frozen food products at Bisa Kitchen, which is part of the PT Bisa Artifisial Indonesia project. The results show effectiveness in utilizing social media platforms such as Instagram and TikTok and email marketing to increase brand awareness and customer engagement. However, the problems found include algorithm changes, limited resources, and competitive market competition. The strategic management implemented optimizes digital marketing efforts, expands customer relationships, and expands market reach. This strategy also ensures that Frozen Food Bisa Kitchen will continue to grow.
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