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Navigating Aging in Mumbai's Modern Urban Landscape: A Study of the Upper Economic Class Madhukullya, Samikshya; Mahanta, Annisha; Hazarika, Anwesha
Assyfa Journal of Multidisciplinary Education Vol. 1 No. 2 (2023): Assyfa Journal of Multidisciplinary Education (September)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v1i2.354

This research explores the perspectives of the upper economic classes in Mumbai on aging, with a particular focus on the impact of social norms and Bollywood media representation. Data was collected through a survey involving 32 individuals from this demographic using Google Forms and analyzed using SPSS with detailed statistical techniques. The findings of this study reveal a common negative perception of aging among affluent Mumbaikars, which is largely influenced by social norms and depictions of aging in Bollywood films. Participants expressed concerns about social pressure to maintain a youthful appearance and negative stereotypes related to aging in popular media. Additionally, other aspects of urban life, including work pressures and modern lifestyles, also influence their views on aging. Many participants adopted strategies such as meditation and a healthy lifestyle to combat age-related anxiety. This study highlights the importance of more inclusive media representation and improved health services to foster positive attitudes towards aging in a youth-centric culture like Mumbai. Policy recommendations include educational programs and media campaigns aimed at challenging age stereotypes and encouraging a more complex and diverse understanding of aging. This study also acknowledges limitations, including a sample size limited to one economic class and the use of survey methods that may not capture the full complexity of individual experiences. Therefore, further studies involving different economic classes and more in-depth qualitative methods are recommended to provide more comprehensive insights. Thus, this research contributes to the growing literature on aging in modern urban societies and offers a basis for more effective policy interventions.

Problems of Investment Literacy and Utilization of Security Crowdfunding in Digital Age Through the Islamic Capital Market Madhukullya, Samikshya; Mahanta, Annisha; Hazarika, Anwesha
Assyfa Journal of Multidisciplinary Education Vol. 2 No. 2 (2024): Assyfa Journal of Multidisciplinary Education (September)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study investigates the critical issues of investment literacy and the utilization of security crowdfunding within the Islamic capital market in the digital age. By conducting a systematic literature review (SLR), we aim to understand how investment knowledge impacts the effectiveness of Sharia-compliant security crowdfunding platforms. The review includes studies from various regions focusing on individual investors engaged in Islamic capital markets. Our findings indicate a significant gap in investment literacy among potential investors. Many lack a basic understanding of financial principles, risk management, and the specifics of Sharia-compliant investments. This deficiency hampers the effective use of security crowdfunding platforms. Additionally, the increasing reliance on digital platforms for investment activities highlights the need for targeted educational programs and stronger regulatory frameworks. To address these challenges, we recommend developing comprehensive educational initiatives focused on Islamic finance principles. Additionally, we suggest enhancing regulatory support to foster more informed and inclusive participation in the Islamic financial ecosystem. Future research should also explore specific demographic factors affecting investment literacy and the effectiveness of different educational programs.

Media Representations and Ageing: The Influence of Bollywood on the Upper Economic Class in Urban Mumbai and Implications for Media Literacy Madhukullya, Samikshya; Gupta, Sandeep
Assyfa Learning Journal Vol. 3 No. 2 (2025): Assyfa Learning Journal
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/alj.v3i2.694

Mumbai's urban upper economic class faces unique pressures to maintain youthfulness, shaped by pervasive societal norms and the influential portrayals of ageing in Bollywood media. This study aims to evaluate how Bollywood's representations impact perceptions of ageing among Mumbai's affluent, and to explore the implications for media literacy and educational strategies. Employing a quantitative survey approach, data were collected from 32 upper-class residents of Mumbai using Google Forms and analyzed with SPSS to assess attitudes toward ageing, the influence of media, and gendered expectations. The findings reveal that Bollywood's youth-centric narratives significantly contribute to negative perceptions of ageing, reinforcing ageist stereotypes and intensifying the desire to appear youthful, with notable differences between male and female respondents. These results underscore the urgent need for inclusive and diverse media representations, as well as the integration of media literacy interventions in educational and community settings to foster critical engagement with age-related stereotypes. The study concludes that promoting media literacy and age-inclusive content can play a pivotal role in challenging societal biases, supporting intergenerational understanding, and informing policy and curriculum development in urban India.

Navigating Aging in Mumbai's Modern Urban Landscape: A Study of the Upper Economic Class Madhukullya, Samikshya; Mahanta, Annisha; Hazarika, Anwesha
Assyfa Journal of Multidisciplinary Education Vol. 1 No. 2 (2023): Assyfa Journal of Multidisciplinary Education (September)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v1i2.354

This research explores the perspectives of the upper economic classes in Mumbai on aging, with a particular focus on the impact of social norms and Bollywood media representation. Data was collected through a survey involving 32 individuals from this demographic using Google Forms and analyzed using SPSS with detailed statistical techniques. The findings of this study reveal a common negative perception of aging among affluent Mumbaikars, which is largely influenced by social norms and depictions of aging in Bollywood films. Participants expressed concerns about social pressure to maintain a youthful appearance and negative stereotypes related to aging in popular media. Additionally, other aspects of urban life, including work pressures and modern lifestyles, also influence their views on aging. Many participants adopted strategies such as meditation and a healthy lifestyle to combat age-related anxiety. This study highlights the importance of more inclusive media representation and improved health services to foster positive attitudes towards aging in a youth-centric culture like Mumbai. Policy recommendations include educational programs and media campaigns aimed at challenging age stereotypes and encouraging a more complex and diverse understanding of aging. This study also acknowledges limitations, including a sample size limited to one economic class and the use of survey methods that may not capture the full complexity of individual experiences. Therefore, further studies involving different economic classes and more in-depth qualitative methods are recommended to provide more comprehensive insights. Thus, this research contributes to the growing literature on aging in modern urban societies and offers a basis for more effective policy interventions.

Problems of Investment Literacy and Utilization of Security Crowdfunding in Digital Age Through the Islamic Capital Market Madhukullya, Samikshya; Mahanta, Annisha; Hazarika, Anwesha
Assyfa Journal of Multidisciplinary Education Vol. 2 No. 2 (2024): Assyfa Journal of Multidisciplinary Education (September)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v2i2.600

This study investigates the critical issues of investment literacy and the utilization of security crowdfunding within the Islamic capital market in the digital age. By conducting a systematic literature review (SLR), we aim to understand how investment knowledge impacts the effectiveness of Sharia-compliant security crowdfunding platforms. The review includes studies from various regions focusing on individual investors engaged in Islamic capital markets. Our findings indicate a significant gap in investment literacy among potential investors. Many lack a basic understanding of financial principles, risk management, and the specifics of Sharia-compliant investments. This deficiency hampers the effective use of security crowdfunding platforms. Additionally, the increasing reliance on digital platforms for investment activities highlights the need for targeted educational programs and stronger regulatory frameworks. To address these challenges, we recommend developing comprehensive educational initiatives focused on Islamic finance principles. Additionally, we suggest enhancing regulatory support to foster more informed and inclusive participation in the Islamic financial ecosystem. Future research should also explore specific demographic factors affecting investment literacy and the effectiveness of different educational programs.

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