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All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Asron Saputra, S.E., M.Si.
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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PENGARUH TINGKAT SUKU BUNGA, PROMOSI, DAN KINERJA KARYAWAN TERHADAP MINAT PEMINJAMAN NASABAH PADA PT ALCO DANA MANDIRI Sianipar, Rosalyn; Asron Saputra, S.E., M.Si.
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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ABSTRACTThis study aims to identify the effect of interest rates, promotion, and performance, towards customers interest on loaning at PT Alco Dana Mandiri Batam. Population in this study are customers at PT Alco Dana Mandiri per year totaling 756 customer per 6 months calculation, and using a sample of 260 people. This research was conducted using the Random Sampling technique. technique used in this research consist in descriptive test, test of vailidty, reability test, test of normality, multicolinear test, heterocedasity test and using multiple linear regression test, determination test, t test and f test. The results of this study are that the calculated F value is 65.972 which is way higher than the f that show up in table which valued at 2.417 also the significance value in sig. resulting 0 value which is least than 0.05, therefore there is a simultaneous effect formed by all independent variables that consists of interest rates, promotion and performance.Keywords: consumer interest in loan;interest rates; performances; promotion.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU WATCHOUT DI MATAHARI BCS MALL BATAM Febrizal; Asron Saputra, S.E., M.Si.
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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ABSTRACT The purpose of this study was to analyze the effect of service quality and promotion on purchasing decisions for watchout shoes at Mata Hari BCS Mall Batam. This type of survey is a quantitative research that uses purposive sampling as many as 260 respondents and examined in detail using SPSS version 25, where t count 9,325 > t Table 1,969 which is a significant value known to be 0,000 < 0,05. This means that service quality has an influence and is important in making purchasing decisions. It is known that the t count for promotion is 8,672 > t table of 1.969 and the significance value is 0,000 < 0,05. This means that promotions are effective and important for purchasing decisions. Second, between service quality and promotion, there is an important (together) impact on the decision to buy watchout shoes at Mata Hari BCS Mall Batam. This can be seen from the F value of 309.960 (F count) > 2.64 (Table F). Significant value 0,000 < 0,05. Keywords: Service Quality;Promotion and Buying Decision
Co-Authors Febrizal Ujang Sianipar, Rosalyn