Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Jundi Irwan Maulana, Jundi
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMANFAATAN MEDIA SOSIAL DALAM MENINGKATKAN BRAND IMAGE PANTAI GLORYMELUR Jundi Irwan Maulana, Jundi; Sholihul Abidin, Sholihul Abidin
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7574

Abstract

Instagram is a social media used by the Glory Beach management to refer information and improve branding.The formulation of the problem of this research is how to use Glory Beach Instagram, and how to increase theGlory Beach brand image through Instagram. This research uses a descriptive qualitative research approach(descriptive research). The conclusions in this study indicate that the strategy for increasing the Brand Imageof tourism places in the @GloryMelur account is carried out by implementing branding strategy steps whichinclude determining the target market, determining existing competition, determining the point of difference(DOP). Categories of content posted by the @GloryMelur account include promos, posters, job vacancyinformation, events, holiday greetings, visitor activities and views. The implementation of the branding strategycarried out by the @GloryMelur account can be seen in the categories of posts uploaded. Determining thetarget market is more targeted by posting promos and events. Determination of competition can be seenthrough posting promos and events that are not carried out by other similar tourism accounts (comparison withthe @vio-vio account), as well as points of difference (DOP) in posting @GloryMelur content, namely contentabout promos, posters, job vacancy info, events, holiday greetings
Co-Authors Sholihul Abidin, Sholihul Abidin