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All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Rorong , Michael Jibrael
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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KAJIAN KOMUNIKASI BUDAYA MELAYU PADA CHANNEL YOUTUBE APRESIASI DARI KEPRI Sitorus, Ronalisa; Rorong , Michael Jibrael
SCIENTIA JOURNAL Vol 6 No 3 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i3.8352

Abstract

Malay culture is a culture that has been passed down from generation to generation and is carried out by the community. It cannot be denied that the Malay civilization is one of the foundations of civilization in Southeast Asia, such as Indonesia, Malaysia, Cambodia, the Philippines, Sri Lanka, up to Madagascar and South Africa, which are countries that are members of Southeast Asia. One of the regions in Indonesia that adheres to Malay culture is the Riau Islands province, where this culture is described by one of the Youtube channel accounts, Apresiasi Dari Riau Islands. This channel depicts Malay culture packaged in the form of video content. The aim of this research is to find out the patterns and forms of communication found on the Apresiasi Dari Kepri channel, as well as to see how Malay culture is displayed on this channel. The data collection technique in this research is a data collection technique using netnography which can be done via the internet to communicate with participants. The method used is netnography and a qualitative approach. The results of this research are that there are two communication patterns found on the Appreciation From Kepri YouTube channel, namely a linear communication pattern and a reciprocal or two-way communication pattern. The form of communication found on this channel is a form of mass communication, and this channel depicts Malay culture based on habits that actually occur in Malay society in a certain area.
PENGARUH TERPAAN KONTEN MEDIA SOSIAL INSTAGRAM TERHADAP KARAKTER PRIBADI REMAJA SMAN 5 BATAM: PENDAHULUAN, KAJIAN TEORI, METODOLOGI PENELITIAN, HASIL DAN PEMBAHASAN, SIMPULAN, DAFTAR PUSTAKA Tampubolon, Hesti Lena Br; Rorong , Michael Jibrael
SCIENTIA JOURNAL Vol 6 No 2 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i2.8366

Abstract

This research was carried out in a high school (SMA) environment with the aim of finding out how teenagers are exposed to Instagram social media content, the uses or interests of teenagers in using Instagram social media and the influence of exposure to Instagram social media content on teenagers' personal character. Instagram is a social media whose active users are teenagers, therefore Instagram social media has a significant personal influence. The research method used in this research is the quantitative method, while the theory used is the S-O-R theory. The population in this study were female students at SMAN 4 Batam with a total of 1,891. Determining the sample in this study used random sampling techniques and the process of determining the number of samples used the Slovin formula so that from this formula a sample of 95 students was produced. Techniques for data analysis use descriptive statistical tests, classical assumption tests, multiple regression and hypothesis tests. The results of the multiple linear regression analysis are Y=20.89 + 0.353, meaning the regression coefficient has a positive value, so it is explained that the direction of the influence of variable X on Y is positive. The results of the coefficient of determination test explain that the influence on the variable exposure to Instagram social media content is 37.6%, while the remaining 62.4% is influenced by variables that are not included in the research that the researchers are currently examining.
Co-Authors Sitorus, Ronalisa Tampubolon, Hesti Lena Br