Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
prastyo, gani
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Pemanfaatan Akun Instagram @telkomakses_batam Dalam Menciptakan Citra Perusahaan prastyo, gani; Rorong, Michael Jibrael
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i1.8422

Abstract

This research analyzes the strategic role of Instagram account @TelkomAkses_Batam in shaping the positiveimage of PT Telkom Akses in Batam. With a qualitative descriptive method, the focus is on the communicationand strategy aspects of the company in the operational office of PT Telkom Akses Batam. Data collectioninvolves interviews, observation, documentation, and literature study. The company implemented acommunication policy with emphasis on verbal communication and Telegram group chat media. A planned CSRstrategy shows the company's positive commitment to the community. The management of the@telkomakses_batam Instagram account involves several divisions, demonstrating a collaborative approach.Diversification of Instagram content is necessary to maintain audience interest. Continuous CSR programs andincreased positive communication can increase viewer understanding. Employee engagement can be improvedthrough inter-divisional collaboration and creating a proactive work environment. This research provides an indepth insight into the effectiveness of corporate communication strategies through Instagram in shaping apositive image in the digital era
Co-Authors Rorong, Michael Jibrael