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All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Manihuruk, Elida Wati
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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PENGARUH KEAMANAN, KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN MAXIM DI KOTA BATAM : PENGARUH KEAMANAN, KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN MAXIM DI KOTA BATAM Manihuruk, Elida Wati
SCIENTIA JOURNAL Vol 7 No 1 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i1.9628

Abstract

Maxim is an online transportation service that has grown rapidly in various countries, including Indonesia. The service offers a variety of transportation options, from taxis to motorcycle taxis, and even includes goods and food delivery services. This study aims to determine the influence of security, trust, and satisfaction on customer loyalty. Maxim in Batam City. This type of research is a quantitative research, the population of this study is the people of Batam City with a sampling technique using the Jacob Cohen formula so that a sample of 204 people was obtained and data processing using SPSS 25. From this study, the results were obtained that security had a positive and significant effect on customer loyalty with a calculated t value greater than the table t, which was 6.019 >1.971 with a significant value of 0.000 <0.05. The trust variable had a positive and significant effect on customer loyalty with a calculated t value greater than the table t, which was 7>3271.971 with a significant value of 0.000 <0.05, and the satisfaction variable also had a positive and significant effect on customer loyalty with a t-value of 6.050>1.971 with a significant value of 0.000 <0.05. Keywords: Security, Trust, Satisfaction, Customer Loyalty.
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