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All Journal Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Septiyaningsih, Lili
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Economics, Econometrics & Finance

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Strategi Pemasaran Tas Lurik Bagrik Craft Menggunakan Bauran 4P (Product, Price, Place, Promotion) Septiyaningsih, Lili; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.366

Abstract

The development of the fashion industry continues to grow, one of which is bags. Bags are used by all circles of society that blend with the diversity of styles and needs. "Bagrik Craft Lurik Bag" has the advantage of being made with a modern and fashionable design of uniqueness in motifs that give an ethnic and cultural impression that raises local culture and preserves lurik fabrics. Seeing the prospect of a bag business that produces many competitors. Sellers of bag products must realize that they must use marketing strategies to maintain business and attract new consumers in order to compete. The 4P marketing strategy of product, price, place, promotion, is used to increase sales, quality improvement, and product improvement of "Bagrik Craft Lurik Bags" in order to compete with competitors and reach a wide market due to increasingly fierce market competition. The implementation of marketing strategies is very important because it builds trust between business actors and consumers, with consumer trust, businesses can survive.
Co-Authors Eni Setyowati