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Ardi , Salman
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENINGKATAN DAN PENGEMBANGAN POTENSI UMKM DARI HASIL PERTANIAN DESA SUKADANA, KECAMATAN BAYAN, KABUPATEN LOMBOK UTARA Yadnya, Made Sutha; Ardi , Salman; Riksa , Anggara; Fajrina , Baiq Zatil Hidayah; Sugiartini , Ni Nengah Cista Nanda; Hidayati , Laely; Priadana , Wahyu; Utami , Ida Ayu Tresna Dewi; Sugiarta , Anya Putri; Hayat , Nahriyatul; Haekal , Muhammad
Jurnal Wicara Vol 1 No 6 (2023): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v1i6.3459

Abstract

Sukadana Village, Bayan District, North Lombok Regency is a village that has abundant resources such as honey, cassava, fish, cashew nuts, corn, and so on. One of the mainstay commodities is honey and cassava. However, the abundance of available potential has not been optimally utilized by residents. Like the less attractive packaging used in Trigona Honey products. In addition, the lack of product innovation resulting from processed cassava makes cassava have a low selling value so an increase in agricultural products needs to be accompanied by appropriate and efficient marketing. The lack of innovation and creativity of the residents is an obstacle to increasing agricultural output in Sukadana Village. Therefore, we have the opportunity to provide innovations to improve agricultural output, such as innovating packaging for Trigona Honey products, innovating cassava agricultural products, and marketing outreach to MSMEs in Sukadana Village. It is hoped that with this, residents will be moved to continue businesses related to these two products.
PENINGKATAN DAN PENGEMBANGAN POTENSI UMKM DARI HASIL PERTANIAN DESA SUKADANA, KECAMATAN BAYAN, KABUPATEN LOMBOK UTARA Yadnya, Made Sutha; Ardi , Salman; Riksa , Anggara; Fajrina , Baiq Zatil Hidayah; Sugiartini , Ni Nengah Cista Nanda; Hidayati , Laely; Priadana , Wahyu; Utami , Ida Ayu Tresna Dewi; Sugiarta , Anya Putri; Hayat , Nahriyatul; Haekal , Muhammad
Jurnal Wicara Vol 1 No 6 (2023): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v1i6.3459

Abstract

Sukadana Village, Bayan District, North Lombok Regency is a village that has abundant resources such as honey, cassava, fish, cashew nuts, corn, and so on. One of the mainstay commodities is honey and cassava. However, the abundance of available potential has not been optimally utilized by residents. Like the less attractive packaging used in Trigona Honey products. In addition, the lack of product innovation resulting from processed cassava makes cassava have a low selling value so an increase in agricultural products needs to be accompanied by appropriate and efficient marketing. The lack of innovation and creativity of the residents is an obstacle to increasing agricultural output in Sukadana Village. Therefore, we have the opportunity to provide innovations to improve agricultural output, such as innovating packaging for Trigona Honey products, innovating cassava agricultural products, and marketing outreach to MSMEs in Sukadana Village. It is hoped that with this, residents will be moved to continue businesses related to these two products.
Co-Authors Fajrina , Baiq Zatil Hidayah Haekal , Muhammad Hayat , Nahriyatul Hidayati , Laely Made Sutha Yadnya Priadana , Wahyu Riksa , Anggara Sugiarta , Anya Putri Sugiartini , Ni Nengah Cista Nanda Utami , Ida Ayu Tresna Dewi