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Ramadhani, Salwa Nabilah
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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PEMBERDAYAAN MASYARAKAT DAN PENGEMBANGAN PARIWISATA BERBASIS UMKM DI DESA MALAKA, KABUPATEN LOMBOK UTARA Habibi, Muazar; Psych, Psych; Ramadhan, Restu; Kresna, I Putu Dhimas Adi; Agustiani, Gifari; Dammi, Silvi Wiryan; Arianti, Chelmi Dwi; Sifani, Aulia Putri; Ramadhani, Salwa Nabilah; Maharani, Ni Putu Putri; Wirayudha, Arga; Faiza, Meyla
Jurnal Wicara Vol 2 No 4 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i4.5528

Abstract

Malaka Village, located in Pemenang District, North Lombok Regency, is a village with significant tourism potential, particularly through its stunning beaches. However, this potential has not been fully optimized, especially in terms of tourism product diversification and the development of micro, small, and medium enterprises (MSMEs). This article discusses the implementation of the Community Empowerment Service Learning Program (KKN PMD) aimed at empowering the residents of Malaka Village to develop their tourism potential and local MSMEs. The KKN activities include various programs in the fields of tourism, culinary arts, education, and environmental conservation, all of which are designed to support sustainable village development. Through a participatory approach, this program has successfully enhanced the community’s capacity to manage and promote local tourism, as well as to create culinary product diversification based on local marine resources. The results of this program show a significant increase in tourist visits and community income, as well as heightened environmental awareness among the villagers. Consequently, Malaka Village is expected to develop into a sustainable and widely recognized tourism village, both nationally and internationally.
Co-Authors Agustiani, Gifari Arianti, Chelmi Dwi Dammi, Silvi Wiryan Faiza, Meyla Kresna, I Putu Dhimas Adi M.A. Muazar Habibi Maharani, Ni Putu Putri Psych, Psych Ramadhan, Restu Sifani, Aulia Putri Wirayudha, Arga