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Investigating the Impact of Personal Branding on Identity Representation Through Bibliometric Analysis: Menyelidiki Dampak Personal Branding terhadap Representasi Identitas Melalui Analisis Bibliometrik Safaras, Syahmi; Rositah, Nila Dwi Noor; Safira, Tazkiyah Azmi; Abadi , Totok Wahyu; Usaifani, Nuris Shofa
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v1i1.9

Abstract

This study explores the impact of personal branding on identity representation using bibliometric analysis. By reviewing numerous articles from Google Scholar and analyzing data with VOSviewer and Publish or Perish (Crossref) software, the research identifies key themes and keywords related to personal branding, identity, and social media. The analysis of 1,000 journals from 2013–2023 reveals interconnected authors and significant terms, with newer research trends highlighted. The findings demonstrate the effectiveness of bibliometric tools in mapping research themes and identifying influential authors and keywords in the field. Highlights: Impact of Personal Branding: Examines how personal branding affects identity representation. Bibliometric Tools: Utilizes VOSviewer and Publish or Perish for comprehensive data analysis. Research Trends: Identifies key authors, keywords, and emerging trends from 2013-2023. Keywords: Personal Branding, Identity Representation, Bibliometric Analysis, Social Media, Vosviewer
GENDER DECONSTRUCTION IN GEN Z SOCIAL MEDIA: A STUDY ON TIKTOK ACCOUNTS BEAUTY INFLUENCER @AKUNBARUKAREL Rositah, Nila Dwi Noor; Dharma, Ferry Adhi Dharma
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.427

Abstract

Objective: This study aims to analyze the deconstruction of gender identity presented by @akunbarukarel on TikTok and how it challenges conventional understandings of masculinity and femininity in the digital sphere. Method: The research applies Jacques Derrida’s theory of deconstruction within a qualitative framework, utilizing observation, interviews, and content analysis to examine gender representation and audience reception. Results: The findings indicate that Karel embodies a fluid and inclusive gender identity, disrupting binary categorizations and fostering discourse on gender diversity within social media spaces. The content is largely embraced by Gen Z audiences, although it faces resistance from conservative groups. Moreover, Karel’s gender-fluid expression not only generates social influence but also creates economic opportunities through collaborations with beauty brands, highlighting the intersection of identity, culture, and commerce. Novelty: This study contributes new insights into how TikTok functions as a cultural arena where deconstructed gender identities are negotiated, normalized, and commercialized, offering a dynamic narrative that redefines gender discourse in contemporary digital society.