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All Journal Falahiya Amaluna: Jurnal Pengabdian Masyarakat
Hanik Fitriani
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Bank Syariah Indonesia KCP Pacitan dalam Meningkatkan Minat Masyarakat Menggunakan Sistem QRIS Banking Firly Indriani; Hanik Fitriani
Falahiya: Journal of Islamic Banking and Finance Vol. 3 No. 1 (2024)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/falahiya.v3i1.3342

Abstract

Innovation in the technology field will provide benefits, making it easier to carry out various kinds of work. The problem is the lack of public interest in using the QRIS Banking system to carry out various financial transactions. This research aims to analyze BSI KCP Pacitan's strategy in increasing public interest in using the QRIS, analyze the impact of BSI KCP Pacitan's strategy in increasing public interest in using the QRIS, and analyze the obstacles faced by BSI KCP Pacitan in marketing QRIS. This research uses a type of field research with a qualitative approach d. The research results show that the strategy carried out by Bank Syariah Indonesia KCP Pacitan in marketing QRIS Banking is to use a 4P marketing mix strategy, where QRIS is aimed at making it easier for business actors and institutions. The promotions carried out are socialization, door-to-door, brochures, and social media. The obstacle faced in marketing QRIS Banking internally is the lack of human resources to handle QRIS Banking. On the external side, namely the public's lack of understanding about QRIS, inadequate internet quota, and already having other payment applications or becoming a QRIS merchant at another bank.
Pemberdayaan Ekonomi Disabilitas Melalui Batik Ciprat Hanik Fitriani
Amaluna: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/amaluna.v1i2.1465

Abstract

One of the poor people in Simbatan Village, Nguntoronadi Magetan, is dominated by persons with disabilities who are considered marginal people, so empowerment assistance is needed, especially in the economic field so that people with disabilities are able to be independent. The research method in this research is qualitative research that relies on economic effectiveness in the community, in this case, disability in Simbatan Village, Nguntoronadi District, Magetan, with a field research approach. The data in this study are 25 disabilities who are members of the SW. Kontakroso as the object under study. The results in this study were that persons with disabilities who were considered not independent were given training and assistance in making splashed batik and sewing through the stages of briefing, batik training, sewing training, implementation, marketing training and finally monitoring and evaluation. The conclusion from this study is that the economic condition of disabled people in Simbatan Village belongs to the category of poor people, so empowerment assistance is needed as an effort to make people with disabilities independent and productive, not dependent on normal society. b). The empowerment strategy is carried out by providing training on sprinkling batik and sewing as well as providing assistance in the field of marketing with an online marketing strategy through social media that does not yet exist, so that products with disabilities can be recognized by local, national and international markets.
Co-Authors Firly Indriani